web analytics
2011 Audi A8 Progressive Design: Audi Debuts Super Bowl Companion Ad During the NFL Playoffs


2011 Audi A8 Progressive Design: Audi Debuts Super Bowl Companion Ad During the NFL Playoffs

2011 Audi A8 Progressive Design: Audi Debuts Super Bowl Companion Ad During the NFL Playoffs

The new Audi A8 is an inspired study of progressive design. The new model is a collection of ideas and technologies that result in a shift of the luxury paradigm. Timeless Audi design principles live on, and in fact, evolve magnificently with the A8. Completely redesigned, the A8 embraces everything that makes the four rings a symbol of progress.

Audi today announced a new 60-second TV advertisement billed as a prelude to its upcoming Super Bowl ad. An evolution of Audi’s ongoing campaign to redefine luxury, the companion spot taps into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time.

The TV commercial titled “Goodnight” is inspired by the cadence and rhyme scheme of the original Goodnight Moon while taking the viewer on a journey through a traditional-style mansion laden with trite symbols of old, stuffy luxury.

The 60-second spot methodically says goodnight to the age of old luxury, defined by gluttony and excess, and features the all-new 2011 Audi A8 flagship sedan, the most technologically-advanced vehicle the company has ever produced and the apex of Audi’s new luxury lineup.

The highly-acclaimed 2011 A8 will also be featured in Audi‘s upcoming Super Bowl TV spot, set to air in the first break after kick off on Super Bowl Sunday, Feb. 6, 2011.

“Research shows that consumer impressions are based in nostalgia and formed at a very young age. In ‘Goodnight’ Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury,” said Scott Keogh, chief marketing officer, Audi of America.

“Today’s luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd.”

“Goodnight” begins airing Thursday, Jan 13, across cable networks, followed by a national network debut on Saturday, Jan. 15 and Sunday, Jan. 16, on CBS and FOX during the AFC and NFC divisional games. The spot also will air during the Sunday morning network news programs on ABC, CBS, FOX, and NBC.

Super Bowl XLV will mark the fourth consecutive appearance for Audi, the only auto maker in its class with Super Bowl presence for four years running.

Known for its aggressive and fun approach, Audi will once again deliver a fearless and intriguing Super Bowl spot that dares the viewer to re-think luxury. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.

“We chose to feature the award-winning 2011 A8 because it represents today’s standard of progressive luxury – sophisticated, yet memorable design, the most advanced technology available, and unmatched performance,” said Keogh.

The all new 2011 A8 sedan has been hailed as a technological masterpiece with striking aesthetics. Setting new standards of luxury, dynamism and efficiency, the A8 features a light-weight Aluminum Space Frame® body allowing it to achieve equal or greater fuel efficiency than leading luxury hybrid vehicles. Audi’s flagship A8 sedan also features a 19-speaker Bang & Olufsen® sound system, MMI® touch, Audi pre-sense safety features and the Audi signature LED lighting.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick.

The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

US Audi Media News


Discover all-new BMW X4






Browse our latest car database to discover more cars                    

Discover more automotive news & videos


Articles from the main page



Browse the latest new cars


Discover the latest new cars

33,16,0,100,2
600,600,60,2,5000,5000,250,2000
90,300,0,50,12,25,60,2,70,12,1,30,2,0,1,5000
The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
Mazda revealed the all-new Mazda MX-5 Roaster
MINI SuperleggeraTM Vision
MINI SuperleggeraTM Vision
Only 500 serialized 2015 Alfa Romeo 4C Launch Edition coupes will be available through 86 Alfa Romeo dealerships (Four in Canada) this summer with a Canadian MSRP of $75,995; followed by the standard Alfa Romeo 4C coupe arriving in the fall with a Canadian MSRP of $61,995.
All-new 2015 Alfa Romeo 4C Coupe
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The new BMW X4 is based on the technical blueprint of the BMW X3, but displays a sporting character very much its own and takes dynamics to another new level. That much is clear when you view the new model head-on. The look & feel is similar with BMW X6
Discover all-new 2014 BMW X4
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
World premiere: Please welcome the all-new Volvo XC90


Sport car of the month


Discover All-new Jaguar F-Type Coupe & R



ENTERTAINMENT

All-new Jaguar F-Type Coupe & R

5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...





Auto Mechanic Advice


Advice from experienced mechanics from several fields!






Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.