Although diesels account for a small fraction of overall car sales in North America, Audi foresees a growing interest over the next few years.
In a recently published interview, Johan de Nysschen, president of Audi of America, said the automaker expects diesels to account for 20 percent of its overall sales in the United States by 2015, compared with 5.5 percent in 2010.
Dealers have told the automaker there’s “significant consumer demand” for more TDI-equipped Audis, spokesman Jeff Kuhlman told Automotive News. Demand for diesels outstrips supply, he added. About 50 percent of A3s and 40 percent of Q7s in the U.S. are diesels.
Source: Audi Usa