The Jeep Grand Cherokee was introduced in 1992 and has been delivering these attributes ever since.
With more nearly 5 million sales since, the 2014 Grand Cherokee continues to remain true to the brand while providing consumers even more legendary capability with unprecedented levels of craftsmanship, premium on-road performance and fuel efficiency.
2014 Jeep Grand Cherokee demographics
Jeep Grand Cherokee customers are without question adventurous in nature but want a combination of reliability, safety and security, premium style and sophisticated ride and handling in their vehicle.
Since the introduction of the current platform, Grand Cherokee customers have been more and more attracted to the premium end of the vehicle lineup. Those customers are more affluent and are attracted to the Jeep brand’s reputation. They want a comfortable SUV that provides a step above most others. Recognition is important to them.
Jeep Grand Cherokee buyers are approximately 60 percent male and 40 percent female, with a median age of 45 years – slightly below the full-size SUV average of 49 years. Approximately 70 percent have college degrees while 80 percent are married and 35 percent have children. Median household income is $125,000 overall, and $175,000 for the Grand Cherokee Summit buyers.
The Jeep Grand Cherokee is a mid-size SUV produced by the Jeep division of Chrysler which is in a strategic global alliance with Italian automobile manufacturer Fiat. While some other SUVs were manufactured with body-on-frame construction, the Jeep Grand Cherokee has always used a unibody chassis.
The new Grand Cherokee will offer an EcoDiesel V6 engine that gets up to 30 MPG, a 3.6L Pentastar V6 engine that gets up to 24 MPG and has 290 horsepower, a 5.7L HEMI V8 engine that gets up to 21 MPG and has 360 horsepower, and finally, the 6.4L HEMI V8 engine that offers 470 horsepower.
The models are the Laredo, the Limited, the Overland, and the Overland Summmit Edition model has been renamed Summit. A new front end with a revised body-colored grille, new, smaller headlamps, and new tail lamps round out the exterior changes.
There are also new seventeen, eighteen, and twenty-inch wheel and tire choices. The SRT8 model will continue to be offered, and for the first time will offer signature details like blacked-out head and tail lamps.
Inside, the Summit model receives the SRT8##Q##s nineteen-speaker Harman/Kardon surround-sound system, all Grand Cherokees receive a new steering wheel with standard paddle shifters in every model, an eight-speed TorqFlite automatic transmission, and an 8.4-inch touch screen display with Garmin navigation software, an optional CD player, and the U Connect Access System first introduced in the all-new 2013 Ram 1500.
A U Connect 5.0 touch-screen radio will also be available with an optional CD player. The Selecterrain System receives multiple upgrades on four-wheel-drive Grand Cherokees.
New exterior colors, new interior fabrics and materials, and new interior colors become available.
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
With the greatest range of SUVs under one brand, the Jeep vehicle portfolio consists of:
Compass: A compact SUV with sophisticated, premium design, unsurpassed 4×4 fuel economy, freedom, utility, and Jeep 4×4 cachet and capability, all at a terrific value
Grand Cherokee: The most award-winning SUV ever, balancing legendary Jeep capability with world-class craftsmanship, premium on-road driving dynamics and an array of advanced technology and safety and security features
Liberty: The mid-size SUV that offers Jeep Trail Rated 4×4 capability combined with on-road refinement and numerous innovative features, including the industry-exclusive full-length Sky Slider open-canvas roof. An all-new Jeep mid-size SUV debuts later this year
Patriot: A compact SUV delivering the fun, adventure and value only Jeep can offer, with unsurpassed 4×4 fuel economy and segment-leading capability
Wrangler: The icon of the Jeep brand, it remains true to its heritage as the original fun-and-freedom machine. Wrangler features a recently-updated new interior and available premium body-color hardtop, along with Chrysler Group’s 3.6-liter Pentastar V-6 engine that delivers fuel efficiency, power and on-road refinement
Wrangler Unlimited: The only four-door 4×4 convertible SUV on the market with room for five adult passengers, Wrangler Unlimited also features an available premium body-color hardtop, and the 3.6-liter Pentastar V-6 engine
Whether identified by their ownership of multiple Jeep vehicles, or their regular attendance at branded events, or by their abundance of Jeep gear – branded products from clothing to baby strollers – Jeep owners all have one common trail: a Jeep vehicle delivering benchmark all-weather capability that allows them to go anywhere and do anything. It’s not unusual to see Jeep vehicles sporting a bumper sticker that reads, “It’s a Jeep thing…you wouldn’t understand.”
Since its complete redesign for the 2011 model year, Jeep® Grand Cherokee has received numerous accolades for its premium on-road driving dynamics, given its exceptionally stiff body structure and front and rear independent suspension. Combining that luxurious on-road performance with Jeep’s seemingly unending level of capability results in a driving experience that is unquestionably unmatched, on any road or trail.
“No one offers the incredible balance of comfortable, premium everyday on-road driving with the long list of true capability features found in the Grand Cherokee,” said Ray Durham, Vehicle Line Executive — Rear-wheel-drive SUVs, Chrysler Group LLC. “Features such as Selec-Speed Control, Quadra-Lift air suspension and Selec-Terrain combine to provide Jeep Grand Cherokee’s discerning customers the most technologically advanced, safe and ultra-capable SUV.”
The 2014 Jeep Grand Cherokee rises above the road and rocks with the rugged Quadra-Lift air suspension system. The Quadra-Lift system features five height settings for optimum ride performance:
Normal Ride Height (NRH): 8.7 inches of clearance offers improved fuel economy as well as improved aerodynamics during on-road driving
Off-road 1: Lifts the vehicle an additional 1.3 inches from NRH for added height in clearing obstacles (10.0 inches)
Off-road 2: Delivers legendary Jeep off-road capability and provides an additional 2.6 inches from NRH for 11.3 inches of ground clearance
Park Mode: Lowers the vehicle 1.6 inches from NRH for easy ingress/egress. NRH and Park Mode are driver selectable allowing the driver full control over vehicle ride height
Aero Mode: Lowers the vehicle 0.6 inches from NRH. Aero Mode is controlled by vehicle speed and adjusts for optimal performance and fuel economy. The vehicle will also lower to Aero Mode when in Sport Mode.
When the vehicle is operating in Eco Mode, it lowers itself to Aero Mode when vehicle speeds are between 52 mph and 56 mph for 20 seconds, or exceeds 56 mph, further enhancing Jeep Grand Cherokees aerodynamics for optimum efficiency.
Quadra-Lift adds up to 4.2-inches of lift span supported by four-corner air springs that provide a cushioned, premium ride. Quadra-Lift operates automatically, or may be controlled manually with console controls.
With the front air dam removed and the available Quadra-Lift air suspension, the 2014 Jeep Grand Cherokee features a 35.8-degree approach angle, a 29.6-degree departure angle and 23.5-degree breakover angle.
The 2014 Jeep Grand Cherokee is also available with load-leveling shocks. When payload is added to the vehicle, the shock’s gas pressure increases until the vehicle reaches NRH.
Advantages to load-leveling shocks include improved load handling and trailer-tow performance. Load-leveling shocks are available with trailer-tow packages that do not already have the Quadra-Lift air suspension.
In addition to the Quadra-Lift air suspension, the Grand Cherokee’s Selec-Terrain traction control system allows customers to choose the on- and off-road setting for optimum performance. This feature electronically coordinates up to 12 different powertrain, braking and suspension systems, including throttle control, transmission shift, transfer case, Hill-descent Control and Selec-Speed Control.
The Selec-Terrain system has been refined for 2014 and offers five different driving conditions to achieve the best driving experience on all terrains:
Sand: Traction control and Quadra-Lift operate with sensitive response to wheel spin, and torque tuned for optimal performance in sand
Mud: Traction control and Quadra-Lift operate with sensitive response to wheel spin, and torque tuned for optimal performance in mud
Auto: Automatically adapts to any on- or off-road situation
Snow: Vehicle traction adjust for ultimate performance over snow-covered roads
Rock: Quadra-Lift suspension raises to maximum height of 11.3 inches, while the transfer case, differentials, and throttle coordinate to provide low-speed control
Sport Mode, previously found on the Selec-Terrain controller, is now engaged with the shift lever. Sport Mode provides enhanced on-road “fun-to-drive” capability.
Selec-Terrain, coupled with the Quadra-Lift air suspension, offers drivers an adjustable suspension span that delivers Trail Rated performance.
Go Anywhere 4×4 Systems
The 2014 Jeep Grand Cherokee features three 4×4 systems – Quadra-Trac I, Quadra-Trac II and Quadra-Drive II.
Quadra-Trac I delivers full-time four-wheel drive without any switches or levers to pull. The system provides smooth operation of the vehicle over a variety of road conditions. This lightweight single-speed transfer case is both proven and efficient for enhanced fuel economy.
Quadra-Trac II’s two-speed transfer case uses input from a variety of sensors to determine tire slip at the earliest possible moment and takes corrective action. The system also uses Throttle Anticipate to sense quick movement in the throttle from a stop and maximizes traction before tire slippage occurs. When wheel slippage is detected, as much as 100 percent of available torque is instantly routed to the axle with the most traction.
Quadra-Drive II, with a rear Electronic Limited-slip Differential (ELSD), delivers industry-leading tractive capability. The system instantly detects tire slip and smoothly distributes engine torque to tires with traction. In some cases, the vehicle will anticipate low traction and adjust in order to proactively limit or eliminate slip.
Selec-Terrain is standard with Quadra-Trac II and Quadra-Drive II.
All 2014 Jeep Grand Cherokees equipped with the Off-road groups are Trail Rated. The Jeep Trail Rated badge on the 2014 Jeep Grand Cherokee indicates that the vehicle is designed to perform in a variety of challenging off-road conditions identified by five key consumer-oriented performance categories: traction, ground clearance, maneuverability, articulation and water fording.
New for the 2014 Jeep Grand Cherokee is an increased crawl ratio of 44.1:1 compared to 30.2:1 (3.6-liter V-6) of the previous generation, a 46 percent improvement.
Jeep Trail Rated is a unique methodology used by Jeep Engineering to measure and predict off-road performance for all Jeep vehicles. Through a combination of natural and controlled field tests, Jeep Trail Rated provides a consistent measurement of off-road performance for all Jeep vehicles. Only Jeep vehicles are Trail Rated.
Jeep Grand Cherokee offers a new, important capability feature for 2014. Selec-Speed Control features both Hill-descent Control – and brand new Hill-ascent Control. This allows the Grand Cherokee to climb and descend steep grades with minimal driver input.
Jeep Grand Cherokee is widely known for its outstanding on-road driving dynamics, thanks in part to its front and rear independent suspension. Variable-rate rear springs deliver improved on-road handling and comfort that complements the vehicle’s off-road capability. Premium on-road manners are enhanced with more than 5,400 welds in the body alone.
The independent front and rear suspension features isolated front and rear suspension cradles along with variable-rate rear springs to deliver improved on-road handling and comfort while complementing the vehicle’s legendary off-road capability. The rear suspension also allows the spare tire to be stored inside the vehicle as opposed to underneath.
Grand Cherokee’s steering has also been carefully calibrated for the right amount of assistance whether cruising the parking lot or a twisty two-lane mountain road. Electrohydraulic assistance is used on EcoDiesel and Pentastar V-6 models.
An eight-speed transmission and EcoDiesel engine are not the only new technologies in the 2014 Jeep Grand Cherokee – 5-inch and 8.4-inch touchscreens, Forward Collision Warning with Crash Mitigation, adaptive head lamps (Summit only), the latest generation of Uconnect Access and a customizable dynamic gauge cluster heighten Grand Cherokee’s premium nature while also adding state-of-the-art safety features.
The 2014 Jeep Grand Cherokee is the first Jeep product to receive Uconnect Access.
“The easy-to-learn, easy-to-use interface found on the new 2014 Jeep Grand Cherokee has become a hallmark of the Uconnect brand,” said Marios Zenios, Vice President — Uconnect Systems and Services, Chrysler Group LLC. “Customers will see this manifested again in the advanced connectivity features available in the new Grand Cherokee – a safe vehicle made safer by our emphasis on hands-free functionality.”
Advanced safety features such as Forward Collision Warning (FCW) system with Crash Mitigation alerts the driver if they’re approaching a vehicle in front too quickly, and Adaptive Cruise Control will keep the Jeep Grand Cherokee at a driver-selected distance from the vehicle in front when cruise control is engaged.
The new 2014 Jeep® Grand Cherokee offers consumers more than 60 safety and security features including standard all-speed traction control and electronic stability control (ESC) that improves overall vehicle handling and performance both on- and off-road. Available Selec-Speed Control, new for 2014, allows the driver to control the rate of hill ascent and descent without having to touch the pedals. Standard trailer-sway control (TSC) enhances towing capabilities and keeps the vehicle and trailer aligned going down the road.
Safety and security features available for the first time on the Jeep Grand Cherokee include Forward Collision Warning with Crash Mitigation, Selec-Speed Control (late availability on EcoDiesel and V-8 models) and Uconnect Access with 9-1-1 call and roadside assistance.
Blind-spot Monitoring (BSM) and Rear Cross Path detection (RCP) – which aid drivers when changing lanes or in parking lot situations – are also available. In addition, standard front-row active head restraints, standard full-length side-curtain air bags and standard seat-mounted side thorax air bags offer enhanced occupant protection to passengers in the event of a collision.
The following is a complete list of 63 safety and security features available in the all-new 2014 Jeep Grand Cherokee:
9-1-1 call/Assist Call: Mirror-mounted buttons for emergency services, roadside assistance, Uconnect Customer Care and non-collision related emergencies
Active turn signals: Turn signal flashes three times when stalk is depressed for one second to indicate a lane change
Adaptive cruise control (ACC): The system decreases the vehicle’s pre-set cruise-control speed when closing in on another vehicle in the same lane, or when another vehicle pulls into the same lane. The system will accelerate to the pre-set speed when the vehicle in front speeds up or moves into another lane. ACC will maintain a driver adjustable distance between the vehicle and the one in front
Adaptive headlamps: Headlamps that aim light in the direction of the turned steering wheel, helping illuminate the road in a curve/turn and improving visibility and reaction time
Advanced multistage air bags: Inflates with a force appropriate to the severity of the impact. Meets FMVSS 208 advanced air bag requirements for smaller, out-of-position occupants
All-speed traction control system: Part of the standard anti-lock brake system (ABS), helps keep driving wheels from spinning during acceleration from a stop or during all speeds by applying individual brakes alone or in combination with engine torque limitation to prevent wheel slip
Anti-lock brake system (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions
Anti-lock brake system with rough-road detection: Anti-lock brake system is capable of detecting if the vehicle is driving on a rough road by the oscillations in the wheel speed signals. Rough road is detected on off-road surfaces or trails, and ABS enters a different pressure control where it will hold the brake pressure for longer pulses
Auto-dimming driver’s side mirror: Auto-dimming mirror automatically reduces glare from bright light allowing the driver to have a clearer view of the road ahead
Auto-dimming rear-view mirror: Auto-dimming mirror automatically reduces glare from bright light allowing the driver to have a clearer view of the road ahead
Auto high beam headlamps: Headlamp system adjusts to ambient light and oncoming traffic to deliver maximum lighting
Auto-reverse sunroof: The sunroof automatically reverses when it senses there an obstruction during closing
Auto-reverse windows: The window automatically reverses when it senses there an obstruction during closing
Automatic headlamps: Headlamps turn on and off automatically depending on exterior light levels and when the windshield wipers are turned on or off
BeltAlert: Activates a chime and/or illuminates an icon in the instrument cluster to remind the driver and front passenger to buckle up if a vehicle is driven without belted front-seat occupants
Blind-spot Monitoring (BSM): Uses dual ultra-wideband radar sensors to aid the driver when changing lanes or if being passed by or passing unseen vehicles. The system notifies the driver of vehicle(s) in their blind spot via illuminated icons on the sideview mirror and with a driver-selected audible chime
Brake assist: In an emergency brake situation, the system applies maximum braking power, minimizing the stopping distance
Brake-throttle override: Allows driver to stop the vehicle when throttle and brake inputs occur simultaneously; electronic throttle control reduces engine-power output until vehicle stops or pedal inputs cease
Brake/park interlock: Prevents the transmission from being shifted out of “Park” unless the brake pedal is pushed
Brake traction-control system (BTCS): Helps to keep driving wheels from spinning during acceleration from a stop or during slow speeds by applying individual brakes to the slipping wheel(s)
Child seat anchor system: LATCH (Lower Anchors and Tethers for CHildren) is designed to ease installation of compatible aftermarket child seats
Constant-force retractors (CFR): Regulates the force exerted on the occupant by the seat belt, and then gradually releases seat-belt webbing in a controlled manner
Crumple zones: Specially formed structural members that crumple and absorb energy in a collision, helping protect the occupant cabin
Daytime running lamps (DRL): Low-intensity halogen or signature LED lights that illuminate during daytime conditions, increasing the vehicle’s visibility to other drivers
Electronic locking fuel filler door: Prevents theft or tampering of the gas cap which can lead to inefficiency and unwanted release of fuel vapors
Electronic roll mitigation (ERM): An extension of electronic stability control (ESC). Uses input from ESC sensors to anticipate if the vehicle is at risk of entering a potential roll situation, then applies the brakes individually and modulates the throttle position as needed
Electronic stability control (ESC): Enhances driver control and helps maintain directional stability under all conditions. Provides the benefit in critical driving situations such as turns, and is valuable when driving on mixed surface conditions including snow, ice or gravel. If there is a discernible difference between driver input through the steering wheel and the vehicle’s path, ESC applies selective braking and throttle input to guide the vehicle back on to the driver’s intended path
Energy-absorbing steering column: The manual-adjust steering column utilizes two hydroformed coaxial tubes that can move relative to each other to allow the column to move forward for enhanced energy absorption during a crash. The power-adjust steering column employs a calibrated bending element that deforms during column stroke for optimal energy management
Enhanced Accident Response System (EARS): Makes it easier for emergency personnel to see and reach occupants in the event of an accident by turning on the interior lighting and unlocking doors after air bag deployment. Also shuts off flow of fuel to the engine
Express up/down windows: One-touch powered express up/down window button located on the front driver and passenger-side door
Forward Collision Warning (FCW) with Crash Mitigation: Using forward-facing radar sensors, this system detects when the vehicle may be approaching another vehicle too rapidly and alerts the driver so the driver can determine what action must be taken in order to prevent the vehicle from a collision
Full-length side-curtain air bags: Extend protection to all outboard front- and rear-seat passengers. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where an impact occurs. This type of air bag is housed in the headliner just above side windows
Global Position Sensor (GPS): Used for navigation guidance and electronic vehicle tracking
Harman Kardon navigation: Voice-activated navigation system available with real-time traffic to provide precise guidance to destination through the use of global positioning system (GPS) satellite technology
Height-adjustable seat belts: Outboard seat belts feature height adjustment, allowing for the seat belt to be placed in the optimal position for any driver
Headlamp washers: High-pressure spray of washer fluid that helps keep headlamps clean, increasing visibility in nighttime and adverse weather situations
High-intensity discharge (HID) headlamps: Provide approximately three times the light output of conventional reflector lamps for improved nighttime illumination
Hill-start Assist (HSA): Assists drivers when starting a vehicle from a stop on a hill by maintaining the level of brake pressure applied for a short period of time after a driver’s foot is removed from the brake pedal. If throttle is not applied within a short period of time after the driver’s foot is removed from the brake pedal, brake pressure will be released
Inside emergency tailgate release: Features a glow in the dark handle on the inside of the tailgate that unlatches the door should an occupant become trapped in the cargo area
Keyless Enter-N-Go: When an individual enters the vehicle, electronic sensors detect if the vehicle key fob is present. The vehicle will then allow the individual to push a button to start the vehicle without having to insert the key into the ignition
Mopar Electronic Vehicle Tracking System (EVTS): State-of-the-art GPS-enabled stolen vehicle recovery system. EVTS includes nationwide tracking including 24/7 emergency service dispatch, security fence, arrival/departure notification, excessive speed notification and trace maps of past locations
ParkSense front and rear-park assist systems: Assists at low speeds in reverse to detect stationary objects, and also forwards on Summit models. Consists of audible warnings for the driver and has a display in the Electronic Vehicle Information Center (EVIC) integrated into the instrument cluster
ParkView rear backup camera: Provides a wide-angle view of the area immediately behind the vehicle, giving the driver greater peace of mind before reversing at low speeds. Contains dynamic grid lines to aid the driver when maneuvering into parking spaces or narrow areas. Also aids in lining up a trailer to the vehicle’s trailer hitch, when so equipped. The image is displayed on the navigation screen when the transmission is shifted into Reverse
Power tilt-and-telescoping steering column with memory: Allows steering column to tilt and move toward or away from the driver to achieve a safe and comfortable distance from the advanced multi-stage front driver air bag, if deployed
Rain Brake Support: Uses the ESC pump to occasionally push brake pads lightly against brake rotors in rainy conditions in order to keep rotors dry
Rain-sensing wipers: A driver convenience feature that automatically senses moisture on the windshield and activates wipers
Reactive head restraints: Deploy in the event of a rear collision. Restraints are designed to reduce injuries by minimizing the gap between the head restraint and the passenger’s head
Ready Alert Braking (RAB): Anticipates situations when the driver may initiate an emergency brake stop and uses the ESC pump to set brake pads against rotors in order to decrease the time required for full brake application
Rear Cross Path (RCP) detection: In parking lot situations, this system warns drivers backing out of parking spaces of traffic moving toward their vehicle. It activates any time the vehicle is in Reverse. The driver is notified of vehicle(s) crossing behind the vehicle via illuminated icons on the sideview mirror and with a driver-selected audible chime
Remote keyless entry: Locks and unlocks doors and turns on interior lamps. If the vehicle is equipped with a security alarm, the remote also arms and disarms that system
Remote start: Conveniently starts the engine and activates key comfort settings based on ambient conditions by using the key fob while maintaining vehicle security
Safety cage body structure: Protects occupants by managing and controlling energy in the event of an impact
Seat-belt pretensioners: During a collision, impact sensors initiate front seat-belt pretensioners to remove slack in the seatbelt system, thereby reducing the forward movement of the occupant’s head and torso
Sentry Key engine immobilizer: Utilizes an engine key that has an embedded transponder with a preprogrammed security code to discourage vehicle theft. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If an incorrect key is used, the engine will shut off after a few seconds
Selec-Speed Control: Featuring both Hill-descent Control and new Hill-ascent Control, this feature allows Grand Cherokee to both climb and descend steep grades with minimal driver input
SiriusXM Travel Link: Real-time traffic updates, local fuel prices, weather conditions, sports scores and movie locations and times all featured in this subscription-based system provided by SiriusXM Radio
Seat-mounted side thorax air bags: Provide enhanced protection to the driver and front outboard passenger in certain impacts. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where an impact occurs. Standard side air bags are housed within the outboard side of each front seat
Side guard door beams: Reinforcement beams inside the doors that increase occupant protection in a side collision
Supplemental turn signals: Signal lamp built into the housing of exterior mirrors allows turn signals to be viewed from the front, as well as the sides and rear of the vehicle in order to alert oncoming traffic and pedestrians
Three-point seat belts: Front outboard seating positions and all rear seating positions have lap and shoulder belts
Tire-pressure monitoring (TPM) system: Informs driver when tire pressure is too low. Pressure-sensor modules within the valve stems of all four road wheels send continuous radio-frequency signals to a receiver and the system
Trailer-sway control (TSC): Reduces trailer sway and improves handling in adverse towing conditions caused by crosswinds and traffic. The system monitors the vehicle’s movement relative to the driver’s intended path, then applies alternating brake pressure to slow the vehicle and then increases the pressure on one front wheel in order to counteract the sway induced by the trailer
Uconnect Voice: An in-vehicle, voice-activated communication system that allows drivers to operate a Bluetooth compatible phone with their hands on the wheel and eyes on the road. When the Bluetooth phone is initially connected, the contact list is automatically downloaded, synchronizing as many as 1,000 phone book entries, which can then be selected by simply saying a contact name. It also allows drivers to switch radio modes, tune to AM/FM and SiriusXM Radio stations and request real-time information (such as fuel prices) from SiriusXM Travel Link using natural voice commands. The handsfree option promotes safety, freedom, value and flexibility.
Source: Chrysler Group