This campaign aims to reframe the way that people look at their speed when they’re driving. A person may be a good driver but they can’t deny that people do make mistakes – after all, to err is only human. And in life, mistakes are made often.
We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else’s.
In a Safe System no one should pay for a mistake with their life. When we drive, we share the road with others so the speed a person chooses to travel at needs to leave room for any potential error – whether it is theirs or someone else’s. At speed, there is less opportunity for a driver to react to a mistake and recover, and this is the key message for this campaign.
Last year, 83 people were killed and 408 were seriously injured in speed-related crashes.
Most road users recognise the risks of driving at speed and support police enforcement of the speed limit. But these statistics show that drivers don’t always practice this when driving: speed is still a contributing factor in 20% of all fatal and serious injury crashes on New Zealand roads.
This campaign launched on 5 January 2014 and encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error.
I saw a comment on YouTube’s post – “The number of drivers that will slow down after watching this video… ZERO” ?! It’s correct ?
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5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.
The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.
The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...
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Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world. Auto Speed Market also offer tips for buying a new car or second hand vehicle.