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School children teach Hyundai a lesson in Quality Testing



School children teach Hyundai a lesson in Quality Testing

Playtime got serious this week when pupils from Holmer Green First and Junior Schools in Buckinghamshire taught car manufacturer Hyundai a lesson in quality testing. School children became the brand’s ‘Next Generation Testers’ and put its i30 Tourer through an extreme durability test to assess its suitability as a family car.

Recognising that little people can provide big insights, Hyundai went back to school. The car brand recruited a panel of 25 children aged between 4 and 10 to carry out a series of quality tests on its New Generation i30 Tourer and see if it really is tough enough to stand up to the challenges of everyday family life.

Responding to customer feedback that their ‘little monkeys’ would be much harder on a car than 40 baboons, we decided to put the theory to the test.

Specially-designed for families and their children, the i30 has been made using extra strong materials, easy-wipe plastics, tough fittings and special high-quality steel for the bodywork.

We parked our car in the school’s playground and then let eight times as many children as in the UK’s average family subject it to some rigorous testing. Six hours later, the tough tourer cleaned up as new and was driven out of the playground fully intact and virtually unscathed.

The children simulated the typical car punishment that parents dread but sometimes have to deal with: jumping and bouncing up and down on seats (in muddy wellies on this occasion), prodding buttons and opening storage compartments, repeatedly putting windows up and down, dropping crisps, squashing bananas into fabrics and spilling orange juice on the seats.

The i30 Tourer’s gadgets were also inspected, with the children pulling faces to their friends in the reversing camera and making calls to their teacher using the car’s hands-free Bluetooth system.

Outside, the paintwork was put to test after magnets were thrown onto the car and mud smeared all over the body panels. The children investigated whether the i30 really was ‘made of steel’ by using the bonnet as a slide and thumping the doors with drumsticks. Thankfully, the hard-wearing paint protected the car from significant scratches and chips.

As well as confirming the robust quality of our New Generation i30 Tourer, we’ll use the findings to inform the research and development of our future cars.

Discover Hyundai Motor: FCC 2013 Dreamers



Discover Hyundai Motor: FCC 2013 Dreamers

Edu Elias, the famous Brazilian entertainer visits the Pernambuco Arena, the stadium from Recife. Together with three dreamers (Natan carneiro de Lima, Everton Felipe de Oliveira da silva, J.P Pereira da Silva) that dream about playing in the Brazilian National team.

Promoted car: Hyundai Elantra

For the 2013 year, a new coupe based on the sedan design of the Elantra will hit the market. The coupe will feature a continuation of Hyundai’s Fluidic Sculpture body design language, and will be more aggressive in styling than the Elantra sedan.

The vehicle was unveiled in Busan International Motor Show 2012. Production model included 2.0 Nu GDi Engine, 6-speed transmission.

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Hyundai: Road to 2013 -“The Beginning”



Hyundai: Road to 2013 -“The Beginning”

Welcome, this is road to Brazil 2013 A unique video and travel experience where we shall learn all that the 2013 FIFA Confederations Cup has to offer us. This is sponsored by Hyundai.

All the stars, stadiums, cities and moments that will be part of Road to FCC 2013, HYUNDAI MOTOR COMPANY will have a lot of stories on board of HB20 This is the only the beginning of ROAD TO BRAZIL 2013. Please enjoy it.

HYUNDAI live brilliant: Brand film “Laughter”

HYUNDAI live brilliant: Brand film “Laughter” What is your brilliant moment with Hyundai? Hyundai believes, brilliant is: When a tunnel becomes a magical portal, A puddle becomes a wave, A hill becomes an amusement park, When stars shower down on you. Brilliant is the laughter. Hyundai makes every moment brilliant....
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2012 Hyundai Equus

2012 Hyundai Equus 2012 Hyundai Equus New performance comes through 429-horsepower V8 engine and eight-speed automatic transmission with SHIFTRONIC® for 2012 version. 2012 Hyundai Equus get the pros from its generous standard features, competitive powertrain, comparatives price for the segment, roomy interior, and comfortable seating configuration. But, it has lacks...
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Hyundai : Concept Car i.oniq

Hyundai : Concept Car i.oniqHyundai i.oniq world premiere on March 6, 2012 at the Geneva Motor show. Measuring in at over 14 feet long, the Hyundai i-oniq concept is an electric sport hatchback with a range-extending gasoline engine. An evolution of the company##Q##s signature design language, Fluidic Sculpture, the profile...
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Hyundai Sonata awarded as ‘Family Vehicle of the Year’

The 2011 Hyundai Sonata continues to establish itself as the new standard for midsize sedans as it was named the inaugural recipient of the “Family Vehicle of the Year” award by the Midwest Automotive Media Association (MAMA). The Sonata beat out top competitors, including the 2010 Audi A3 TDI, 2011...
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