web analytics
New record year with 1.8 million deliveries in 2015 for Audi

New record year with 1.8 million deliveries in 2015 for Audi

New record year with 1.8 million deliveries in 2015 for Audi

AUDI AG achieved a new sales record in 2015: Compared with 2014, worldwide deliveries increased by 3.6 percent to around 1,803,250 automobiles. This total was achieved despite the fact that the first representatives of the current model initiative – the new A4, the new Q7 and the new R8 – were not yet available in all regions of the world.

In Europe and China, Audi confirmed its position as the most successful premium brand; in the United States, the brand with the four rings grew at twice the rate of the market. In December, around 158,450 customers worldwide chose an Audi, an increase of 5.6 percent. This means that the company has increased its sales for the 72nd successive month.

Regarding developments in the sales regions, sales chief Dietmar Voggenreiter explains: “In Asia, we adapted very flexibly to the slower market pace and consistently geared our activities toward healthy and profitable businesses. With strong results in the United States and the successful launch of our model initiative in Europe, foundations for Audi’s further growth have been successfully laid.”

The new generation of key Audi models is well underway: the new generation of Audi’s bestselling A4 model was launched in Europe in November 2015. It will also be appearing in overseas markets this year. Available in Europe since June 2015, the new Q7 celebrated its premiere in China at the end of the year, in advance of its arrival in the United States and other major markets in 2016.

Audi’s entire SUV family once again grew disproportionately in 2015, gaining 6.0 percent across all Q models to around 537,950 automobiles worldwide. The A3 and its variants contributed to Audi’s growth with an increase in sales of 20.3 percent to around 372,750 units. Furthermore, with deliveries of around 29,950 units (+87.0%), the TT became the best-selling compact sports car in the premium market.

In Europe, the full-size class strengthened Audi further.

In addition to the Q7 (+103.8% to around 27,050 automobiles), sales of the A6 rose significantly with an increase of 9.9 percent to around 99,800 cars delivered. Across all models, European sales rose by 4.8 percent to the new record of around 799,950 units. In December, the first full month for the new A4, European deliveries climbed by 17.5 percent to around 57,650 units. Over the last five years, Audi has increased its annual sales in Europe by almost one quarter, while the overall market has only recovered to its 2010 level so far. In 2015, Spain (+16.5% to 44,587 cars) and Italy (+10.3% to 54,054 cars) led the positive trend for Audi. France gained 5.2 percent with sales of 60,216 units. Audi sold more automobiles than ever before in Germany (+5.7% to 270,063 cars) and the UK (+5.0% to 166,817 cars). Conditions remained difficult in Russia: down 24.6 percent to 25,650 Audi customers in 2015.

In the United States, the company surpassed the 200,000 mark for the first time in its history: rising 11.1 percent to 202,202 units. Audi has thus doubled its U.S. sales within five years. In December, despite the voluntary temporary halt to sales of diesel models, deliveries increased by 6.0 percent to 20,399 automobiles. With sales rising 22.6 percent to 52,006 SUV models for the full year, the Q5 set a particularly strong pace and led the Q family boom. 32,119 customers made the Audi A3 Sedan (+52.4%) the most popular compact sedan in the U.S. premium market.

In addition to the United States, Audi’s strong performance overall in the Americas was supported in particular by Canada (+9.1% to 26,754 cars), Mexico (+9.3% to 14,147 cars) and Brazil, which showed continued strong growth of 38.7 percent to 17,130 units.

In China, Audi once again achieved very high sales levels in 2015, ending the year with 570,889 customers, slightly below the comparative figure for 2014 (-1.4%). 60,197 units in December represent the second-best month in the company’s history in this market, 3.8 percent below the record level set in the same month last year.

In late 2014, the launch of the A3 Sedan as another locally produced model had created particularly high customer traffic at dealerships. Over the course of the next months, the company will introduce various new models throughout its Chinese product portfolio: by the summer of 2016, successors will be launched for models that represent around 60 percent of total Audi sales in China.


Browse our latest car database to discover more cars                    

Discover all-new BMW X4


Discover more automotive news & videos

Articles from the main page

Browse the latest new cars

Discover the latest new cars

The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
Mazda revealed the all-new Mazda MX-5 Roaster
MINI SuperleggeraTM Vision
MINI SuperleggeraTM Vision
Only 500 serialized 2015 Alfa Romeo 4C Launch Edition coupes will be available through 86 Alfa Romeo dealerships (Four in Canada) this summer with a Canadian MSRP of $75,995; followed by the standard Alfa Romeo 4C coupe arriving in the fall with a Canadian MSRP of $61,995.
All-new 2015 Alfa Romeo 4C Coupe
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The new BMW X4 is based on the technical blueprint of the BMW X3, but displays a sporting character very much its own and takes dynamics to another new level. That much is clear when you view the new model head-on. The look & feel is similar with BMW X6
Discover all-new 2014 BMW X4
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
World premiere: Please welcome the all-new Volvo XC90

Sport car of the month

Discover All-new Jaguar F-Type Coupe & R


All-new Jaguar F-Type Coupe & R

5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...

Auto Mechanic Advice

Advice from experienced mechanics from several fields!

Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.