The Renault group has been making cars since 1898. Today it is an international multi-brand group, selling more than 2.7 million vehicles in 125 countries in 2014, with 36 manufacturing sites, and employing more than 117,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international development and the complementary fit of its three brands, Renault, Dacia and Renault Samsung Motors, together with electric vehicles, the Alliance with Nissan, and its partnerships with AVTOVAZ and Daimler. With 12 world championship titles in Formula 1 and a participation in Formula E, Renault sees motorsport as a vector of innovation, image and awareness.
Renault brings its first locally manufactured SUV to the 13th Guangzhou Auto Show.
With the reveal of Kadjar, Renault is now ready to create a new era in the Chinese market. “Kadjar is a SUV with racing genes, which will challenge consmers’ perception on the current design of SUVs, and reshape the landscape of the segment” said EVP of Dongfeng-Renault Hu Xindong at the press conference.
Kadjar has inherited pure racing DNA of Renault. Design elements are incorporated into every detail, whether the rising waistlines, or the dynamic front, all of which represent the passionate racing heritage of Renault, and interprets young people’s life attitudes to meet challenges and explore.
The all new Kadjar has been specially developed to meet the expectations of Chinese customers with features such as a panoramic sunroof, a 4X4 chassis and an independent rear suspension for more comfort. Kadjar also offers a range of high-tech features including park assistance and the R-Link infotainment system with a 7-inch screen.
Kadjar carries multiple high-tech features, including the Advanced Driver Assistance System that extends driver’s vision and provides driving aids. Kadjar offers outstanding traffic ability, with the highest ground clearance of 196mm in its class, and the segment’s first smart all-model four-wheel drive system with Lock mode that can be deactivated.
With the dual mission to build brand image and seize the market, Kadjar will be at the forefront of Renault’s expansion in China.
“We want to extend the European success of Kadjar to China. China is a market with a very fast growing SUV segment. This is why Kadjar is the right car in the right market’, said Mr. Jérôme STOLL, Chief Performance Officer and Executive VP Sales & Marketing of the Renault Group.” This new product offers the opportunity to continue Renault’s global development, particularly in China where Renault has ambitious plans’’.
At the end of September 2015, the SUV market achieved 4.1 million cars in China (on a total of 16.5 million), a year on year rise by 48.8%. The SUV market remains the fastest in terms of growth and represents an important potential.
Kadjar, which will arrive on the Chinese market from March next year, is the first car to be produced in the new plant of Dongfeng-Renault Automotive Company in Wuhan (Hubei). Since the signature of the JV between Dongfeng and Renault, two years ago, the company has built up a team with over 2,000 employees and will celebrate the roll out of the first Kadjar beginning of 2016.
At the Guangzhou auto show, Chinese super movie star Fan Bingbing joined as brand spokesperson of Kadjar, to mark the debut of Kadjar in China.