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Mercedes GLA Concept
Unveiling the Concept GLA, the brand demonstrates just how a compact, sporty SUV could look. The Mercedes GLA concept SUV makes its world premiere on April 20, 2013 at the Shanghai International Automobile Industry Exhibition 2013.
In Shanghai, Mercedes-Benz Reporter Torie not only attended the premiere but also had a chance to see the vehicle and speak to experts the evening before.
Lincoln MKC Concept debuts at 2013 North American International Auto Show – Lincoln’s first-ever small vehicle. Lincoln today introduces the MKC Concept, a vision of how Lincoln will enter the industry’s fastest-growing small luxury utility segment.
With nearly 60 percent growth in 2012 and more than 200 percent in the last four years, the small luxury utility segment has far eclipsed all other luxury segments. The opportunity is a key next step in Lincoln’s strategy to grow with four all-new vehicles targeted at the highest-growth segments over the next four years.
We are reinventing Lincoln by focusing on the largest and fastest-growing segments of the luxury market, while offering clients something different,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The just-introduced MKZ re-establishes Lincoln in the largest luxury segment, and the MKC Concept highlights a key opportunity in the fastest-growing part of the luxury market.”
This segment growth is being driven at both ends of the demographic spectrum. Many new buyers are coming into affluence and purchasing their first luxury vehicle. Others are moving from larger vehicles to smaller ones to simplify their lives.
This growth includes China, where Lincoln will begin selling in the second half of 2014 through independent dealers.
Lincoln is being reinvented in every way – from a complete new lineup of stunningly designed vehicles to how dealerships provide surprising personal client services and how drivers engage with their vehicles. The goal is to appeal to a new type of luxury clients considered cultural progressives, who are open to new ideas and experiences.
In current and future vehicles, these “Lincoln Experiences” will include a variety of distinctive features, such as push-button transmission engagement, programmable ride control, unique and diverse powertrains, personalized lighting, and a suite of customizable functions that are unique for each client as the vehicle instantly recognizes the operator and creates a personalized welcoming sequence.
Lincoln, Lincoln MKC Concept
MKC Concept New Opportunity for Lincoln | Source – by General Motors Company.
Renault Lovegrove Concept Car
Renault and Ross Lovegrove will unveil a concept-car at the Triennale of Milano April 8th at 12. A new creation that underline Renault‘s Design strategy.
Renault and Lovegrove Studio collaboration to explore new design languages.
By examining nature, its systems and energy transactions this project intends to bring awareness and understanding of those phenomena and their current impact. Working with contemporary computational design, Ross Lovegrove and his studios intension is to reveal natures underlying blueprints and transfer them into a new design language.
The concept-car will be on exhibition at the Triennale of Milan from April 9th to 14th.
