Nissan Frontier pushes a dune buggy up the sandy hill
Nissan’s Frontier pick-up truck can’t really push a dune buggy up a steep sandy hill — even if it looks like it in the commercial.
The commercial showed a Frontier pickup pushing a dune buggy up a steep sandy hill but the vehicle is not capable of such a feat, the FTC said.
That’s why Nissan North America Inc. and its advertising agency, TBWA Worldwide, Inc., have agreed to settle with the Federal Trade Commission, which charged them with false and misleading advertising.
In administrative complaints, the FTC said Nissan and TBWA promoted Nissan’t Frontier pickup truck with a 30-second “hill climb” commercial (see it below) that showed the truck rescuing a dune buggy trapped in sand on a steep hill while onlookers cheered in amazement.