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The latests 2013 Jeep & Dodge models

All-new 2014 Dodge Ram 1500 Also new on the 2014 Ram 1500 is a front park assist system and host of efficiency, comfort and emissions-friendly refinements including a variable displacement compressor; pulse-width modulated blower; humidity sensor; and the latest technology environmentally friendly in air conditioning refrigerant. The 2013 Ram 1500...
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Ram Truck Brand Reaches ‘Farmer’ Video Viewing Goal in Less Than One Week



The Ram Truck brand pledged to make a donation to the National FFA Organization for every view of its two-minute “Farmer” Super Bowl video on the brand’s website, with the intent of generating $1 million.

It took less than a week to reach the 10 million view milestone equating to the $1 million donation. As of Feb. 14, the “Farmer” video has been viewed more than 18 million times at www.ramtrucks.com/keepplowing a

nd www.youtube.com/ramtrucks and millions of more times on other sites.

“The compelling images in the video of America’s heartland mated with Harvey’s ##Q##So God Made a Farmer’ words resonated with viewers nationwide,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “We set out to create a call-to-action to support farmers and to recognize their place as the foundation of the American character and are gratified with the dialog the video sparked.”

“’Farmer’ is about having America appreciate everything that far

Dodge RAM

mers and farm families do on a daily basis and captures the hard work, determination and character of the farmer in all of us,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico. “We are so pleased and excited that this has touched the hearts and souls of so many people in a positive way.”

The video also launched the Ram Truck brand’s 2013 “The Year of the Farmer” campaign aimed at bringing national attention to the significance of the American farmer. The brand enhances its long-standing partnership with the National FFA Organization (formerly known as Future Farmers of America) with this year-long, multi-tiered initiative. Together with agricultural equipment manufacturer Case IH, Farms.com and other brand partners, Ram set out to raise awareness and generate funds for FFA hunger relief efforts in local communities across America.

“Ram scored a major win for American agriculture and our producers and ranchers with its ‘Farmer##Q## Super Bowl commercial and has sharply elevated the image of agriculture in the public’s mind,” said National FFA Organization CEO Dr. Dwight Armstrong. “This highly successful partnership with Ram through the National FFA Foundation has generated $1 million of new support for FFA that will be utilized to drive our ‘Feeding the World-Starting at Home’ initiative and other programs that will benefit our nearly 560,000 FFA members in the U.S., Puerto Rico and the Virgin Islands.”

The “Farmer” video was inspired by the stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as a national anthem in grassroots videos created by farm families. To honor American farmers, the Ram Truck brand set out to create even greater awareness, support and appreciation for farming families, communities and providers. The brand commissioned 10 noted photographers to document American farm life, yielding a beautiful and comprehensive catalog of farming images. Many of these artful and compelling still images provide the visual mosaic for the video; Harvey’s passionate oration provides the narration.

The photographers shot images throughout the United States over the course of 25 days with 35 still photographs used in the video. Many more of the commissioned images will appear in a book the Ram Truck brand plans to publish later this year, creating a beautiful and comprehensive collection of original agriculture, farming and family farm photography. The book will provide a broad view of the agricultural community and lifestyle. Ram will contribute a portion of book proceeds to agriculture and hunger related efforts across the country.

Source: Dodge (Chrysler Group)

Ram Trucks Super Bowl Commercial "Farmer"

Ram Trucks Super Bowl Commercial “Farmer” And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer. God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows...
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Ram to Build Most Capable Trucks Ever

Ram to Build Most Capable Trucks Ever 2013 Dodge RAM Heavy Duty In the quest to build the most capable trucks available, Dodge Ram officially released class-leading towing and weight ratings for its 2013 line of Ram Heavy Duty pickups and Chassis Cab trucks. – Ram 3500 Heavy Duty’s maximum...
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All-new 2013 Dodge Ram 1500

All-new 2013 Ram 1500 Named Motor Trend Truck of the Year All-new 2013 Ram 1500 The editors of Motor Trend today named the all-new 2013 Ram 1500 the magazine’s 2013 Truck of the Year®. “The new Ram 1500 makes a powerful statement about our company and the Ram Truck Brand,”...
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