New Fiat 500L Global Advertising Campaign âMirageâ
The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign âMirageâ Featuring Sean âDiddyâ Combs
FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean âDiddyâ Combs this week entitled âMirage.â The advertising campaign, which debuts across television beginning on Thursday, February 13, introduces the new Fiat 500L tagline, âUnbelievably Big.â
In the new commercial, two guys, lost and desperate in the desert, witness two Fiat 500Ls pass by, one with âDiddyâ inside, who calls out to them, but they dismiss him as a mirage.
The pair ultimately stumbles upon a desert oasis where an unbelievable party hosted by REVOLT is in full gear. âDiddyâ greets them and encouragingly says, âWelcome to the soiree.â However, the pair rejects his invitation to the party, attributing the whole thing again as a mirage, after pointing specifically to the Fiat 500L, believing that âFIAT doesnât make a four-door car.â
The commercial challenges the notion that the FIAT brand only makes small cars. Further highlighted by the tagline âUnbelievably Big,â the Fiat 500L expands the FIAT showroom, offering the consumer with additional choices that best meets their needs.
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