Volvo Trucks presents ’The Hamster Stunt’. A new viral video campaign

’The Hamster Stunt’: Charlie the hamster stars as truck driver in new video from Volvo Trucks

Minutes ago Volvo Trucks released the follow-up called ‘The Hamster Stunt’, which is the first Live Test after The Ballerina Stunt last year.

I know it’s hard to believe a hamster could drive a truck, but Charlie the hamster did it. What you see in the film is the real thing” says Lars Terling, Vice President Marketing Communications, Volvo Trucks.

Exactly a year after launching viral film ‘The Ballerina Stunt’, Volvo Trucks is back with a series of new stunts. Last week Volvo Trucks released teaser-video ‘The Hook’, which has already claimed over 2 million views on YouTube. Today premiers the next daring film: ‘The Hamster Stunt’.

The film features Charlie, a tiny hamster, steering a Volvo FMX construction truck up and out of a hazardous quarry – demonstrating how easy it is to manoeuvre the 15-tonne construction truck.
We were highly sceptical to begin with, but at the same time we could see it was a fun way to show how easy it is to steer with Volvo Dynamic Steering” says Lars Terling.

Charlie was chosen in a careful casting procedure and had undergone several weeks of training prior to the test. The supporting role is played by precision driver Seon Rogers, who has his feet on the pedals and a carrot to keep Charlie from driving them over the edge.

It was a big challenge. The driver had to hold the carrot in just the right way so he could lead the hamster. If he held it too high or too low Charlie would lose interest,” explains animal trainer Grace Dickinson

The film was shot in a closed-off quarry at Los Tres Cunados, Spain, and was directed by Jamie Rafn, known for his one-take spot ‘Walk’. #TheHamsterStunt is part of a live-test strategy to dramatise the technical innovations of Volvo Trucks.

More films are on the way this autumn that show our trucks undergoing tests in conditions that are unusual, to say the least,” reveals Claes Nilsson, President of Volvo Trucks.

See the film ‘The Hamster Stunt’:

See the film ‘The Hook’:

See the film ‘The Ballerina Stunt’:

Here is the media gallery:

T2013_1050

T2013_1054

T2013_1057

T2013_1058

T2013_1060


For further information, please contact: Lars Terling, Vice President Marketing Communications Volvo Trucks, +46 706 88 69 95, lars.terling@volvotrucks.com

Marie Vassiliadis, Media Relations Volvo Trucks, +46 31 322 4127, marie.vassiliadis@volvo.com

Credits:
Client: Volvo Trucks, Agency: Forsman Bodenfors, Director: Jamie Rafn
Producer: Ray Leakey, Production company: Smuggler, Post production: The Mill
Sound design: 750, Music: Adelphoi, Animal handler: Grace Dickinson
Precision driver/Stunt coordinator: Seon Rogers

(Visited 64 times, 1 visits today)



Download the Car Rescue Book







Browse our latest car database to discover more cars                    


Articles from the main page



Browse the latest new cars


Discover the latest new cars

33,16,0,100,2
600,500,60,0,0,5000,250,0
90,300,0,50,12,25,60,2,70,12,1,30,2,0,1,0
The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
All-new Mazda MX-5 Roaster
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?


Sport car of the month


Discover All-new Jaguar F-Type Coupe & R



ENTERTAINMENT

All-new Jaguar F-Type Coupe & R



5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...





Auto Mechanic Advice


Advice from experienced mechanics from several fields!






Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.


To reach us, please complete the form contact us.