The best insurance advertising campaign

Centraal Beheer is an insurance company sited in Apeldoorn, The Netherlands. It is one of the largest insurance companies in the country. It is usually referred to as “Apeldoorn”.

Centraal Beheer is famous for its campaign of TV commercials that has lasted for over fifteen years now. These are short humoristic spots, generally without dialogue, in which something goes horrendously wrong, followed by the catchphrase “Even Apeldoorn bellen” (“Let’s call Apeldoorn”).

This phrase is sometimes used as a general saying, in meme-like fashion to mean something like “oops” or “doh”, and it is for this reason that the company is generally referred to as “Apeldoorn” rather than its proper name. On the international versions of the commercials, the catchphrase is simply “Just call us”.