All about the Infiniti Q30 Concept
Originally making its world premiere at the 2013 Frankfurt Motor Show, the Infiniti Q30 concept has made its North American debut at the 2013 Los Angeles Auto Show. It will be on display at the Infiniti booth at the show, which runs from November 22 through December 1, 2013 at the Los Angeles Convention Center.
A preview of the future of Infiniti, the Q30 compact is looking to appeal to younger buyers much like Mercedes has done with the new CLA-Class models. The Japanese automaker reaffirmed that the Q30 isn’t a coupe, nor a hatchback or a crossover. What it does have is the design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover.
The sleek, seductive Q30 Concept is the design vision for a compact Infiniti vehicle with a contemporary, individualized character for a new generation of premium customers. The compact premium segment is forecast for significant growth with the entry of young-minded affluent customers.
The Infiniti Q30 Concept shares key Infiniti design cues with the new 2014 Infiniti Q50, while charting even more adventurous design language and sculpting. It also incorporates dramatic design cues from visionary Infiniti concept vehicles – Essence, Etherea and Emerg-e.
The shape of the Infiniti Q30 Concept deliberately challenges convention – fusing the dynamic design and sportiness of a coupe, the roominess of a hatchback and the higher stance and visual presence of a crossover. Infiniti designers were given the freedom to explore seductive alternatives to traditional premium automobile brands.
The result is a very modern design with a sleek silhouette, dynamic character and artistically sculpted, individualistic interior design. It features a dramatic exterior shape, particularly the body sides, which include bold sections, deep undercuts and intersecting lines.
The bespoke feel of the Q30 Concept’s interior design envisions Infiniti’s ambition of interior design and quality leading the premium segment. With its warm, inviting and emotionally engaging experience, the Q30 Concept eschews the more clinical approach found in other premium brands.
The designers achieved this through pursuing highly sculptural shapes, featuring a unique execution of Infiniti’s “dual wave” effect and pursuing the notion of dissymmetry. Dissymmetry, an unconventional approach, orients design features – from air vents and armrests to the instrument clusters – for more sculpted visual appeal.
The overall effect is enhanced by the harmonious contrast of materials in the cabin. The initial impression is a black-and-white theme, but closer examination reveals a richer feel characterized by cream leathers and a slight bronze effect adding warmth to blacks, creating sumptuous warmth.
Just as younger premium customers have embraced furniture design, fashion and clothing, Q30 Concept’s interior conveys an understated expression of personality for its target customer. The careful choices of colors, materials, contrasts and accents express thoughtful coordination.
One thing is for sure, the Infiniti Q30 looked right at home in Los Angeles, where the CLA has already been a huge hit on the roadways. As a design precursor for Infiniti’s future compact premium model, the Q30 will ultimately make it into production in the future, though it’s unknown how much it’ll change from concept form.
Reflecting the value these buyers place on connectivity, the Q30 Concept also offers a level of technologies and features, such as Infiniti InTouch, not typically found in compact cars.
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