The history of Infiniti

The history of Infiniti

Discover now the best card ever! Use all your debit and credit cards in one CURVE CARD. Order free a new CURVE CARD and get £5 to spend anywhere! Manage all your cards in one card!

Infiniti is an upscale automaker from Japan. Though most of its vehicles are related to those sold by parent company Nissan, Infiniti looks to achieve a premium status by infusing its cars and SUVs with spirited performance and additional luxury content.

The history of Infiniti

The Infiniti brand was launched for the 1990 model year. Its purpose back then, as it is now, was to create and sell premium vehicles in America that wouldn’t have otherwise fit in with Nissan’s more mainstream image.

In its first full year, Infiniti started out with two luxury cars, the Q45 and the M30; the entry-level G20 was introduced soon after. Initially, the brand’s sales were disappointing, a fact many attribute to some of Infiniti’s poorly received advertising at the time.

The company’s initial campaign aimed to bring about brand awareness with Zen-influenced spots that focused on nature.

However, the ads didn’t show the actual cars, and many believe this omission did no favors for a company that was hoping to have buyers recognize and clamor for its vehicles.

As the 1990s moved along, Infiniti slowly added more vehicles to its lineup. The Q45 found its market (though it was still outsold by competing offerings from Lexus). The car’s 278-horsepower V8 was class-leading in its day.

On top of that, the Q45 offered cutting-edge technology; it was the first vehicle to offer an active suspension system. By the late ’90s, Infiniti had rolled out the QX4, an SUV that was based on the Pathfinder. The sport-ute’s unibody platform gave it a leg up in on-road ride comfort and handling compared to competing truck-based luxury SUVs.

Sales across the Infiniti lineup grew steadily throughout the ’90s. Still, by the end of the decade, the marque fell short of both Lexus and Acura in terms of popularity.

The early 2000s saw Infiniti making a determined effort to sharpen its focus and upgrade its products. Its stated intention was to create vehicles of exceptionally high quality and performance.

The Q45 was redesigned with this goal in mind, but it was the introduction of the entry-level G35 in 2003 that finally gave Infiniti the kick-start it sorely needed. Based on the FM platform, the car, in both sedan and coupe versions, met with immediate sales success. The FX35/FX45 soon followed, a crossover SUV that emphasizes performance, mating sports-car handling with the utility of a wagon.

Today, Infiniti still trails competing marques like BMW, Audi and Lexus in brand recognition and popularity. However, recent improvements in its product line have not gone unnoticed, and the brand has won the respect and praise of buyers and automotive journalists alike.

New Infiniti Essence Concept


(Visited 1 times, 1 visits today)

Browse our latest car database to discover more cars                    

Articles from the main page

Browse the latest new cars

Discover the latest new cars

The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
All-new Mazda MX-5 Roaster
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?

Sport car of the month

Discover All-new Jaguar F-Type Coupe & R


All-new Jaguar F-Type Coupe & R

5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...

Auto Mechanic Advice

Advice from experienced mechanics from several fields!

Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.

To reach us, please complete the form contact us.