Chrysler Announces Pricing for the All-new 2013 Dodge Dart With a Starting MSRP of $15,995 (base version)

Chrysler Announces Pricing for the All-new 2013 Dodge Dart With a Starting MSRP of ,995 (base version)
2013 Dodge Dart With a Starting MSRP of $15,995

Chrysler Announces Pricing for the All-new 2013 Dodge Dart With a Starting MSRP of $15,995 (base version)


2013 Dodge Dart delivers exceptional value with a starting Canadian Manufacturer’s Suggested Retail Price (MSRP) of just $15,995.

The all-new 2013 Dodge Dart will soon begin to arrive at Dodge dealers across the country and the Dodge brand is announcing its compact car entry to all by placing the Dart’s image on the front of Chrysler Group LLC’s World Headquarters’ Building. 

  • All-new Dart hits the mark with features and benefits never before seen in a compact car
  • Five well-equipped trim levels offer class-leading safety features, unparalleled customization, breakthrough technology and amenities typically found in more expensive vehicle segments
  • Built on a world-class architecture, Dodge Dart offers three technologically advanced, fuel-efficient and powerful engines including the 1.4L MultiAir Turbo
  • The 2013 Dodge Dart competes in the largest retail automotive segment in Canada, the compact car segment, which represents approximately 21 per cent of the new car market 

 Building Wrap Facts

  • The building wrap covers 13.5 floors of the 15-floor Headquarters tower
  • The entire Dodge Dart building wrap is 116 feet wide and 145 feet tall
  • 2013 Dodge Dart image is 85 feet wide and 70 feet tall
  • American flag is 116 feet wide and 6 feet tall
  • Dart logo is approximately 70 feet wide and 11 feet tall
  • Dodge brand logo on the vehicle is 9 feet wide and 2 feet tall
  • Tagline is 10 feet wide and 6 feet tall
  • Grille is 50 feet wide and 7 feet tall
  • Headlights are 10 feet wide and 12 feet tall
  • Hood is 60 feet wide and 23 feet tall
  • Windshield is 60 feet wide and 17 feet tall

The building wrap features the 2013 Dodge Dart with the American flag in the background and reflected on the hood of the vehicle, signifying the vehicle’s production at Chrysler Group’s Belvidere (Ill.) Assembly Plant, and three world-class powertrains from Dundee, Michigan.

 The building wrap features the line, “All that matters is what’s ahead,” which is taken from the company’s Super Bowl spot, “It’s Halftime in America.”

“The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the company,” said Reid Bigland – President and CEO Dodge Brand. “The all-new Dart offers consumers features and benefits never before found in a compact car and signifies our alliance with Fiat.”

The all-new Dart will begin to arrive at Dodge dealers across the US in late June and already has been bestowed with several awards. The 2013 Dodge Dart was named to ##Q##Wards 10 Best Interiors##Q## List for 2012, as well as being awarded “Most Significant Vehicle” at the North American International Auto Show by editors at Autoweek.

The wrap will be seen by approximately 200,000 drivers and passengers along Interstate-75 in Auburn Hills, Mich., each day.

The all-new 2013 Dodge Dart leverages the world-class architecture and DNA of Alfa Romeo and then infuses it with Dodge passion and design, creating an agile, fun-to-drive compact car with mid-size levels of interior roominess and unmatched style, technology, safety and customization.

The Dodge Dart brings this style and technology to market starting at a Canadian Manufacturer’s Suggested Retail Price (MSRP) of just $15,995 (excluding destination), delivering a thoroughly modern vehicle that’s beautifully designed and crafted with high-quality materials, attention to detail and precision craftsmanship.

“The all-new Dodge Dart is a groundbreaking car, offering features and benefits never before found in a compact car,” said Reid Bigland, President and CEO, Chrysler Canada and Dodge Brand. “With class-leading style, customization, safety, technology, and passenger room, the all-new Dart perfectly blends Alfa Romeo DNA and Dodge passion and style into one all-new car that customers will be proud to own and look forward to driving.”

Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.

The 2013 Dodge Dart is available in five different trim levels in Canada. Customers can choose from the SE, SXT, Rallye, Limited and R/T.

The starting Canadian MSRP for the all-new 2013 Dodge Dart (all prices exclude $1,500 destination):

  • Dodge Dart SE $15,995
  • Dodge Dart SXT $17,995
  • Dodge Dart Rallye $19,495
  • Dodge Dart Limited $23,245
  • Dodge Dart R/T $23,995 (available Q3 2012)

2013 Dodge Dart SE – $15,995 starting CDN. MSRPThe Dodge Dart SE offers customers a stylish new car that breaks the mould of the typical compact car, while delivering great value. It’s powered by the new 2.0-litre 16-valve Tigershark I-4 engine, which produces an exhilarating standard 160 horsepower (hp) and 148 lb-ft of torque, mated to a six-speed manual transmission, or available six-speed automatic.

Select standard equipment includes class-leading safety features, such as 10 standard air bags, four-wheel disc antilock brakes, brake assist, Electronic Stability Control (ESC) and traction control. Dart separates itself from the competition with exceptional aerodynamics and distinctive style with projector headlamps, LED taillamps, body-colour crosshair grille and laminated windshield. The interior features a premium soft-touch instrument panel with bright accents, six-way manual driver seat with height adjuster, power windows, mirrors and door locks with remote keyless entry, AM/FM/CD with MP3 and much more. All 2013 Dodge Dart models feature the security of a 5-year, 100,000-kilometre powertrain warranty.

2013 Dodge Dart SXT – $17,995 starting CDN. MSRP The 2013 Dodge Dart SXT model includes the standard equipment of the SE model, as well as 17-inch steel wheels; six-speakers; security alarm, 60/40 split folding rear seat, sliding armrest; air conditioning with micron filter and more.

Owners can customize their SXT with a wide array of options, including the class-exclusive 8.4-inch touch screen, Garmin navigation, in-seat storage, Parkview® Rear Back-up Camera, power sunroof and a 506-watt sound system.

2013 Dodge Dart Rallye – $19,495 starting CDN. MSRP The Dodge Dart Rallye adds a customized look to the Dodge Dart with distinctive performance front and rear fascias and a choice of four interior colours – Black with Light Diesel Grey, Diesel with Light Diesel Grey, Black with Ruby Red or Diesel Grey with Citrus Peel.

Rallye includes the standard equipment of the SXT model and also adds the following to create a one-of-a-kind look: unique black front fascia accents; black headlamp bezels; projector fog lamps; class-exclusive integrated dual exhaust with bright exhaust tips; 17-inch aluminum wheels, leather-wrapped steering wheel; cruise control; steering wheel audio controls; trip computer and more.

Rallye customers can further express themselves with available class-exclusive Hyper Black wheels or the powerful efficiency of the1.4-litre MultiAir Turbo delivering 160 horsepower and an impressive 184 lb-ft of torque.

2013 Dodge Dart Limited – $23,245 starting CDN. MSRP The Dodge Dart Limited represents the ultimate in luxury with mid-size levels of interior roominess, class-leading safety and technology.

The Dodge Dart Limited includes the standard equipment of the Dart SXT and adds the following impressive list of equipment, including six-speed automatic transmission, unique bright grille and door handles; 8.4-inch Uconnect Touch™ touch screen with ParkView® Rear Back-up Camera; class-exclusive 7-inch TFT (Thin Film Transistor) reconfigurable instrument cluster display; floating island bezel; projector fog lamps; premium Nappa leather with heated front seats, class-exclusive heated steering wheel, 10-way power driver seat; automatic headlamps; active grille shutters; premium accent stitching on the instrument panel; and much more.

Limited customers can indulge in a variety of class-exclusive features, including Garmin navigation, Blind-Spot Monitoring with Rear Cross Path detection and polished aluminum wheels.

2013 Dodge Dart R/T: $23,995 starting CDN. MSRP (3rd quarter 2012 availability):The Dodge Dart R/T pays homage to the heritage of the R/T badge with distinctive styling and performance attributes that cater to the performance enthusiast with discriminating taste.

The Dodge Dart R/T is powered by the new 2.4-litre Tigershark MultiAir four-cylinder that produces an impressive 184 horsepower and 171 lb-ft of torque and is mated to a six-speed manual transmission or available six-speed automatic with Auto/Stick™.

The R/T features the standard content of the Limited and adds the following distinctive equipment: 18-inch aluminum wheels; sport suspension with frequency-sensing damping shocks; unique performance front fascia with black accents and Hyper Black grille; black headlamp bezels; integrated dual exhaust with bright exhaust tips; R/T-unique premium Nappa perforated leather seats; dual- zone automatic temperature control; and more.

Customers can also enhance their R/T with class-exclusive Hyper Black aluminum wheels, Keyless Enter ‘n Go™, HID Headlamps and a 506-watt sound system, to name just a few features.

Production of the all-new 2013 Dodge Dart begins at Chrysler Group’s Belvidere (Ill.) Assembly Plant in the second quarter 2012 and will begin arriving in dealer showrooms throughout Canada in July 2012.

Prices are only for Canada & USA

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