Lana Del Rey Joins Jaguar To Promote Its Brand New Sports Car

Lana Del Rey Joins Jaguar To Promote Its Brand New Sports Car

Jaguar F-Type Concept
Jaguar F-Type Concept

First Lana Del Rey popped up in luxurious angora sweaters and tailored blazers as the face of H&M##Q##s fall advertising campaign, now thanks to Jaguar, she##Q##s got a car to match, according to The Hollywood Reporter.

Del Rey is plugging the automaker##Q##s new two-seater F-Type, though you won##Q##t actually see the car: the sultry singer is very much the focus of the ads, which show her at the edge of a swimming pool in a sun hat and white bathing suit, and reclining on a chaise lounge !

Singer-songwriter Lana Del Rey is pairing up with Jaguar to promote the upcoming debut of the soon-to-be unveiled F-Type. Maybe together in Paris Show !

Global Brand Director Adrian Hallmark said the F-Type is marked by a “unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.”

Last October, we looked at the debate over the authenticity of Del Rey##Q##s image as the “musical equivalent of a smoke-filled room.” Whatever the answer, that image—sexy in a classy way—fits what Jaguar is selling.

The F-Type, a two-seat convertible sports car, will debut at the Paris Motor Show in late September. Hallmark calls the upcoming unveiling a “return to the sports car market” that Jaguar helped create with cars like the iconic E-Type and D-Type.

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Discover All-new Jaguar F-Type Coupe & R



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All-new Jaguar F-Type Coupe & R



5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...





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