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2017 Fiat 500X orders kick off

Monday, January 23, 20172017 Fiat 500X orders kick off The updated Fiat 500X, the compact crossover of reference when it comes to technology and safety systems, is arriving at the dealerships. The 2017 model is fitted out with updated equipment that, as always, is in line with the extremely versatile...
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All-new 2016 Fiat 500X Crossover

Friday, February 6, 2015All-new Fiat 500X Crossover In North America, the all-new Fiat 500X is available with the fuel-efficient 1.4-litre MultiAir Turbo engine paired with a six-speed manual transmission, with an output of 160 horsepower and 184 lb.-ft. of torque. The available 2.4-litre Tigershark MultiAir engine produces 180 horsepower and...
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All-new 2016 Fiat 500X

Monday, January 5, 2015Designed at Centro Stile in Turin, Italy, the all-new Fiat 500X leverages the character and iconic features of the Fiat 500 into a larger and more capable package. With recognizable Cinquecento features inside and out, the Fiat 500X delivers a combination of Italian design and functionality to...
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The Ultimate Guide To The New Fiat 500

Tuesday, April 22, 2014The Ultimate Guide To The New Fiat 500 Fiat has been one of the world’s most respected and admired car manufacturers for the best part of a century, and during that time they’ve designed and produced many award winning models that have satisfied motorists all over the...
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The New Fiat 500 1957 Edition Arriving Soon in FIAT Studios

Friday, March 21, 2014The New Fiat 500 1957 Edition Arriving Soon in FIAT Studios Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required...
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New 2014 Fiat 500L Global Advertising Campaign “Mirage”



New Fiat 500L Global Advertising Campaign “Mirage”

The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign “Mirage” Featuring Sean “Diddy” Combs

FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thursday, February 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”

In the new commercial, two guys, lost and desperate in the desert, witness two Fiat 500Ls pass by, one with “Diddy” inside, who calls out to them, but they dismiss him as a mirage.

The pair ultimately stumbles upon a desert oasis where an unbelievable party hosted by REVOLT is in full gear. “Diddy” greets them and encouragingly says, “Welcome to the soiree.” However, the pair rejects his invitation to the party, attributing the whole thing again as a mirage, after pointing specifically to the Fiat 500L, believing that “FIAT doesn’t make a four-door car.”

The commercial challenges the notion that the FIAT brand only makes small cars. Further highlighted by the tagline “Unbelievably Big,” the Fiat 500L expands the FIAT showroom, offering the consumer with additional choices that best meets their needs.


Source Fiat, please read more.

Fiat-Chrysler sales in October 2013 (Europe)

Friday, November 29, 2013Fiat-Chrysler sales in October 2013 (Europe) Fiat brand reports higher October sales in several major European markets, including France (+9.6%), Spain (+55.3%) and the UK (+2.9%). The Fiat 500 and Fiat Panda remained at the top of the A segment (combined share of 27.6%) and the Fiat...
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The All-new 2014 FIAT 500 L @ LA Auto Show

Tuesday, November 19, 2013The FIAT Brand to Bring a Splash of Color to LA Auto Show FIAT — Life is Best When Driven. The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things...
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10 Best Back-to-School Cars: 2014 Fiat 500L is the winner

Thursday, August 8, 201310 Best Back-to-School Cars: 2014 Fiat 500L is the winner The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North...
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