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All-new 2016 Fiat 500X

Designed at Centro Stile in Turin, Italy, the all-new Fiat 500X leverages the character and iconic features of the Fiat 500 into a larger and more capable package. With recognizable Cinquecento features inside and out, the Fiat 500X delivers a combination of Italian design and functionality to the rapidly growing...
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The Ultimate Guide To The New Fiat 500

The Ultimate Guide To The New Fiat 500 Fiat has been one of the world’s most respected and admired car manufacturers for the best part of a century, and during that time they’ve designed and produced many award winning models that have satisfied motorists all over the globe. Contrary to...
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The New Fiat 500 1957 Edition Arriving Soon in FIAT Studios

The New Fiat 500 1957 Edition Arriving Soon in FIAT Studios Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on...
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New 2014 Fiat 500L Global Advertising Campaign “Mirage”



New Fiat 500L Global Advertising Campaign “Mirage”

The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign “Mirage” Featuring Sean “Diddy” Combs

FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thursday, February 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”

In the new commercial, two guys, lost and desperate in the desert, witness two Fiat 500Ls pass by, one with “Diddy” inside, who calls out to them, but they dismiss him as a mirage.

The pair ultimately stumbles upon a desert oasis where an unbelievable party hosted by REVOLT is in full gear. “Diddy” greets them and encouragingly says, “Welcome to the soiree.” However, the pair rejects his invitation to the party, attributing the whole thing again as a mirage, after pointing specifically to the Fiat 500L, believing that “FIAT doesn’t make a four-door car.”

The commercial challenges the notion that the FIAT brand only makes small cars. Further highlighted by the tagline “Unbelievably Big,” the Fiat 500L expands the FIAT showroom, offering the consumer with additional choices that best meets their needs.


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Fiat-Chrysler sales in October 2013 (Europe)

Fiat-Chrysler sales in October 2013 (Europe) Fiat brand reports higher October sales in several major European markets, including France (+9.6%), Spain (+55.3%) and the UK (+2.9%). The Fiat 500 and Fiat Panda remained at the top of the A segment (combined share of 27.6%) and the Fiat 500L was the...
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The All-new 2014 FIAT 500 L @ LA Auto Show

The FIAT Brand to Bring a Splash of Color to LA Auto Show FIAT — Life is Best When Driven. The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement....
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10 Best Back-to-School Cars: 2014 Fiat 500L is the winner

10 Best Back-to-School Cars: 2014 Fiat 500L is the winner The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of...
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All-new 2014 Fiat 500L is coming

Expanding on the style, efficiency and driving enjoyment that has made the Fiat 500 an icon for nearly 57 years, the all-new 2014 Fiat 500L expands the Cinquecento’s appeal by offering 42 percent extra interior space with comfortable seating for five, engaging driving dynamics and a 160-horsepower 1.4-liter MultiAir Turbo...
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Fiat 500 car sales to hit 100,000 in North America

Fiat is on track to reach 100,000 sales of the Fiat 500 in North America within months, two years after the small car’s launch, the company’s North America division head said Wednesday. “The rate of growth is pretty substantial, even though it’s not a massive million-unit number,” Tim Kuniskis told...
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All-new 2013 Fiat 500 Abarth Cabrio

New 2013 Fiat 500 Abarth Cabrio: The Ultimate High-performance Italian Small Car Adds Open-air Driving Excitement The Fiat 500 Abarth brought world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume to North American driving enthusiasts in 2012. Adding even more excitement to Karl Abarth’s line...
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