web analytics
Hypnotized Test Drive by Opel


Hypnotized Test Drive by Opel

Hypnotized Test Drive by Opel

In a new rather unconventional car ad, German car manufacturer Opel and its agency
UncleGrey, use hypnosis to challenge the Danes’ opinion about the brand. On a quest to
dust of its image, Opel invited a group of Danes, who would never dream of buying
Opel, to test drive one of its new cars – while under hypnosis.

Opel is not a sexy brand if you ask the Danes, and if asked, some would outright say that they would “never drive one”. This branding challenge could not be solved using traditional advertising, so Opel decided to even the odds a bit. Using hypnosis, they removed any potential bias towards the brand as they invited a group of Danes to test its car. The test panel appears to have no clue about what car they are driving, and suddenly their opinion towards the product changes.

“It can be very difficult to change habits and ideas, no matter how many ad campaigns you
make. That’s why we’ve decided to tell our story in a different way, by showing a public userexperiment.

We have tried to research and evaluate, whether prejudice and pre-conceived ideas is in the way for a more objective evaluation of our brand, when they are actually trying to drive a new Opel”, says Nikolaj Ledet, Marketing Director Opel Denmark.

Opel invited hypnotist Michael Rasmussen to help them create a completely unbiased testdrive. The test-subjects were never hypnotized to like Opel; the premise was about eliminating all predispositions, to get people’s genuine opinion about the product.

“We also talked to neuroscientist Jon Wegener from Copenhagen Business School, and sociologist Anette Prehn, and found that the phenomenon we were looking into was something inherent in all of us. When people make up their mind about a certain product or
person, the brain deliberately pays attention to information that reassures our verdict” says Jesper Jørgen Hansen, Creative Director at UncleGrey.

Whether or not you are a believer in hypnosis, the premises of this experiment still stand as an important notion towards the shortcomings of traditional advertising as a branding tool. It is also a testament to the consumers’ predisposed mind, which all brands must accept – and maybe we all need to go under hypnosis to really determine what it is we like and don’t like.

About the experiment

“We’ve filmed a group of Danes, who had a negative prejudiced idea of Opel. Through the power of hypnosis, these preconceived notions of Opel disappear – and the positive reactions went beyond of what they had imagined. In fact, after just a single ride in the Opel Insignia, several participants were saying great things about both the design as well as the driving abilities” says Nikolai Ledet.

About Opel Insignia:

The car being driven in the film is an Opel Insignia.
The Opel Insignia is a car engineered and manufactured by the German Opel, and assembly of the Insignia began in 2008 as a replacement for the Vectra and Signum.

The automobile is known as the Vauxhall Insignia in the United Kingdom, and as the Buick Regal in China and North America. In Chile the car was initially due to be advertised as the Chevrolet Vectra, but is at the present retailed as the Opel Insignia. The Insignia is made in Opel’s plant in Rüsselsheim, Germany.

In early 2009, Opel publicized the Insignia OPC, a high-performance variant of the Insignia. Like the previous Vectra OPC, it is driven by a 2.8 litre turbocharged V6. The restructured engine makes 239 kilowatts and 435 newton metres.

See you around, car lovers!


Booking.com



Browse our latest car database to discover more cars                    


Discover all-new BMW X4





Loading...

Comments are closed.


Articles from the main page



Browse the latest new cars


Discover the latest new cars

33,16,0,100,2
600,600,60,2,5000,5000,250,2000
90,300,0,50,12,25,60,2,70,12,1,30,2,0,1,5000
The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
Mazda revealed the all-new Mazda MX-5 Roaster
MINI SuperleggeraTM Vision
MINI SuperleggeraTM Vision
Only 500 serialized 2015 Alfa Romeo 4C Launch Edition coupes will be available through 86 Alfa Romeo dealerships (Four in Canada) this summer with a Canadian MSRP of $75,995; followed by the standard Alfa Romeo 4C coupe arriving in the fall with a Canadian MSRP of $61,995.
All-new 2015 Alfa Romeo 4C Coupe
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The new BMW X4 is based on the technical blueprint of the BMW X3, but displays a sporting character very much its own and takes dynamics to another new level. That much is clear when you view the new model head-on. The look & feel is similar with BMW X6
Discover all-new 2014 BMW X4
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
World premiere: Please welcome the all-new Volvo XC90


Sport car of the month


Discover All-new Jaguar F-Type Coupe & R



ENTERTAINMENT

All-new Jaguar F-Type Coupe & R

5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...





Auto Mechanic Advice


Advice from experienced mechanics from several fields!






Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.