New Fiat 500L Global Advertising Campaign “Mirage”
The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign “Mirage” Featuring Sean “Diddy” Combs
FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thursday, February 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”
In the new commercial, two guys, lost and desperate in the desert, witness two Fiat 500Ls pass by, one with “Diddy” inside, who calls out to them, but they dismiss him as a mirage.
The pair ultimately stumbles upon a desert oasis where an unbelievable party hosted by REVOLT is in full gear. “Diddy” greets them and encouragingly says, “Welcome to the soiree.” However, the pair rejects his invitation to the party, attributing the whole thing again as a mirage, after pointing specifically to the Fiat 500L, believing that “FIAT doesn’t make a four-door car.”
The commercial challenges the notion that the FIAT brand only makes small cars. Further highlighted by the tagline “Unbelievably Big,” the Fiat 500L expands the FIAT showroom, offering the consumer with additional choices that best meets their needs.
Source Fiat, please read more.
Speeding it up with Patrick Dempsey – Porsche Ad
Hollywood star, Porsche fan, race driver: Follow Patrick Dempsey and his team partners Patrick Long and Joe Foster to idyllic France where getting ready for the legendary 24 Hours literally turns into a 24/7 job.
Ford Taurus (sixth generation) – Ford Taurus commercial
The 2013 refresh of the Taurus was unveiled at the 2011 New York Auto Show and bears cosmetic changes, new engines and new technology. The most obvious change at first glance is the new front fascia incorporating sharper angles very similar to the recent facelift of the Ford Territory in Australia.
Changes to the rear of the car were minor with the only noticeable change being new taillights and dual exhaust tips (only the SHO has true dual exhaust while the other trim levels use a single exhaust that splits under the car). While the interior remains mostly unchanged, the Taurus now incorporates the MyFord Touch system which means a new head unit with 8″ touch screen, steering wheel and interactive gauge cluster. Other features new to the 2013 Taurus include a heated steering wheel, and an all new Sony sound system featuring HD Radio and iTunes Tagging. Additional interior features include Multicontour seats with Active Motion (massage), push-button start, auto high beams and a rear view camera.
The engines available on the face lifted Taurus are an 2.0 L EcoBoost engine with 240 hp (179 kW; 243 PS) and 366 N·m (270 lb·ft) of torque while achieving 22/32/26 mpg. The standard engine is the 3.5 Duratec with 288 hp and 254 lb-ft of torque while achieving 19/23/29 mpg. On SHO models there is a 3.5 L turbocharged V6 272 kW (370 PS; 365 hp) of power and 475 N·m (350 lb·ft) of torque. This engine is paired with six-speed high capacity 6F55 SelectShift Automatic.
The 2013 Taurus SHO’s European rivals are the Volvo S60 T6 R-Design, the BMW 550i (F10), the Mercedes E550 (W213), and the Porsche Panamera 4S.
It became available at dealerships starting in March 2012 and this generation had become the First Generation and arrived in the Middle East for the 2013 model year and replaced the Ford Crown Victoria which had ended at the very end of its 2012 model year, says Wikipedia.
The making of the Audi RS 5 Cabriolet Video Ad
A behind-the-scenes look at exactly what influenced the making of the Audi RS 5 Cabriolet ad.
Because I love the sound of the V8 engine, I’m asking you to press Play right now!