2010 Citroën C3 – Introduce "Wash Me If You Can"

Citroën introduces the new Citroën C3 – a smart, sophisticated, low CO2 and unique 5-door supermini, designed for the modern family.

Boasting contemporary and dynamic styling, a sleek profile, refined quality throughout and a massive panoramic ‘Zenith’ windscreen, this is a car that sets a new benchmark in the B-segment – and is a bold reinvention of its popular predecessor, which sold more than 2 million examples worldwide.

With a focus on four main areas – Style, Quality, Space and Efficient Performance – Citroën’s design team have created one of the most appealing and rewarding models to own in its class.

In addition, thanks to the availability of the unique panoramic Zenith windscreen, new Citroën C3 provides something extra – a totally new motoring sensation. Just one of the stand-out design features of this new car, the vast and flowing glass area is a quintessential application of Citroën’s ‘Créative Technologie’, a feat of vehicle engineering and an unparalleled offering in the small car market.

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Not only one of the most compact models in the B-segment (5cm shorter than Corsa and 9cm shorter than 207 and Clio), the new C3 also offers one of the most spacious cabin environments and a class-leading 300-litres of boot space.

New Citroën C3’s intelligent architecture optimises internal volumes and provides generous amounts of room for all occupants – ensuring exceptional driver and passenger comfort.

On the road, new Citroën C3 combines refined performance with a smooth ride and nimble handling. The designers’ focus on the control of weight and optimising aerodynamics means the new C3 is one of Citroën’s most CO2-efficient models. A Special Edition Airdream+ with just 99g/km of CO2 will be available to order from launch.

When you have a windscreen this big, you need some extreme talent to keep it clean. Citroën have brought together five very different, larger-than-life characters who unleash their ‘unique’ washing talents on the huge panoramic windscreen of the New Citroën C3.

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A dedicated video-based microsite allows you to challenge each competitor from the comfort of the new C3’s driving seat.

Who will be crowned the greatest washer of them all?

Wash Me If You Can – Chick’n

Wash Me If You Can – Cheerleader

Wash Me If You Can – Master

Wash Me If You Can – Wrestler

Wash Me If You Can – Diva Brown

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