Volvo Ocean Race

Courage. Grit. Determination. When you’re at the edge, cut off from the world in a 9-month ocean endurance test, you truly understand the extreme.

The punishing conditions of the Volvo Ocean Race are the perfect place to explore the limits of performance. Every new challenge influences our design thinking.

The XC60 embodies our learnings about pushing the driver and your equipment in extreme conditions. Dynamic Stability and Traction Control starts to deal with a skid situation at the earliest sign; Hill Descent Control enables you to stay sure-footed in the most precarious of downhill manoeuvres; and our Continuously Controlled Chassis Concept constantly adapts itself to suit your current speed and terrain.

As all of these features are driver-controlled, you are able to design a ride that suits you every time you start the car. The XC60 is designed around you.

Volvo Car Corporation offers its own unique Scandinavian Luxury – cars designed and developed in consideration of people. Volvo delivers products with elegant design language, pioneering new safety and electrification technologies and smart, intuitive solutions to put the driver in full command of the car.

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The Volvo Ocean Race is also manifested in the Volvo Ocean Race limited edition, produced in the Volvo XC60, V60, V70 and XC70 models. Inspiration is taken from the race and sailing, and embodied in features such as the Volvo Ocean Race blue exterior colour as well as uniquely designed emblem, leather upholstry, load cover, floor mats, tread plates and wheels.

Volvo Ocean Race is an important tool in our marketing mix, aiming to develop our brand attraction and consideration to buy. The association with the most gruelling ocean race adds emotion and human focus to our brand. There are strong parallells design, dynamic performance and innovative technology. The global reach of the Volvo Ocean Race makes it a fantastic commercial platform to build close customer relations.

Volvo Car Corporation is one of the best-known global car brands with sales of approx 400 000 units in over 100 countries, 20,000 employees and about 2,300 dealers world-wide. The company headquarter is situated in Gothenburg and main production units are based in Sweden, Belgium and China. During 2010, Zhejiang Geely Holding Group completed the acquisition of Volvo Car Corporation from Ford Motor Company.

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Volvo Ocean Race 2011-12: Understanding People Makes Better Cars – The Volvo Ocean Race is the ultimate mix of world class sporting competition and on the edge adventure, a unique blend of onshore glamour with offshore drama and endurance. It is the world’s premier race and one of the most demanding sporting events.

Volvo Ocean Race 2011-12: Drama – The Volvo Ocean Race is the ultimate mix of world class sporting competition and on the edge adventure, a unique blend of onshore glamour with offshore drama and endurance. It is the world’s premier race and one of the most demanding sporting events.

Volvo Ocean Race 2011-12: Action & Adrenaline

Volvo Ocean Race 2011-12: Travel the Extreme

Volvo Ocean Race 2011-12: Life at the Extreme

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