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Speed ad – Mistakes (video)

This campaign aims to reframe the way that people look at their speed when they’re driving. A person may be a good driver but they can’t deny that people do make mistakes – after all, to err is only human. And in life, mistakes are made often.

We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else’s.

In a Safe System no one should pay for a mistake with their life. When we drive, we share the road with others so the speed a person chooses to travel at needs to leave room for any potential error – whether it is theirs or someone else’s. At speed, there is less opportunity for a driver to react to a mistake and recover, and this is the key message for this campaign.

Last year, 83 people were killed and 408 were seriously injured in speed-related crashes.

Most road users recognise the risks of driving at speed and support police enforcement of the speed limit. But these statistics show that drivers don’t always practice this when driving: speed is still a contributing factor in 20% of all fatal and serious injury crashes on New Zealand roads.

This campaign launched on 5 January 2014 and encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error.

I saw a comment on YouTube’s post – “The number of drivers that will slow down after watching this video… ZERO” ?! It’s correct ?