All-new Dacia Sandero: the secrets of its success! Discover the genius of the model here!

Being able to choose a new car at a smart price and spirit that will go wherever the mood takes you, even down the wrong road; enjoy city or country driving on your own, with a companion or the whole family, using the same car: the Dacia Sandero meets all your needs and desires. More than just a car, it’s an iconic market player, the first choice of private customers every year in Europe since 2017. So, how has this model that appeared in 2008 succeeded over three generations in attracting all these buyers with very different profiles (2.6 million cars sold!) without changing its fundamental values?

The best-selling car with private customers in Europe since 2017, the Dacia Sandero has marked its era by its extraordinary commercial success. After three generations and a popularity that continues to grow, the model has achieved iconic status in the automobile market. So, what are the secrets of its success? A super-attractive price, obviously, but also a contemporary design that combines robustness, quality and modernity, together with smart solutions that it was often the first to introduce.

First, let’s go back a bit to understand the origins of the Sandero success story. After the Logan in 2004, Dacia decided to bring another revolutionary model to market in 2008: the Sandero, a robust, agile city car for all. A year later the Stepway version hit the road, announcing the brand’s first steps into the outdoor market. Thanks to its generous dimensions, high ground clearance, practical design and always affordable price tag, it won the hearts of ‘smart’ buyers, with a special approval rating for its new safety features, making the Sandero the best-selling car in Europe’s private customer market as of 2017.

In 2021, the success story continued with the third-generation Sandero, its appeal reinforced by a bolder and more contemporary design, coupled with smart and innovative equipment – in a nutshell, even ‘cooler’, and still super-affordable

The Stepway version exceeded all expectations. Versatile, more practical than a traditional city car for off-road outings but less bulky than an SUV, it appealed to all customer categories. Today, the Stepway version accounts for 66% of Sandero sales.

Three generations of the Sandero have succeeded each other, taking the total number of vehicles sold to 2.6 million since the model was launched. Its top five markets in Europe are France, Germany, Italy, Spain and the United Kingdom, and today 42% of the cars we sell run on eco-friendly bi-fuel petrol and LPG engines. And a little manufacturing secret: Dacia Sandero is produced in three factories, on four lines. Every minute, a vehicle rolls off the line

But this success owes nothing to chance. When engineering, design and product heads at Dacia decide to come up with a new model without changing the DNA that has made the brand so successful, they pursue every avenue. All the solutions are put under the microscope to find the one that best meets the customer’s expectations, i.e. the most practical at the most affordable cost. Below we list ten examples of “design-to-cost” and smart solutions that have contributed to the model’s reputation and its commercial success.

1/ Modular roof bars – a smart innovation that capitalises on Dacia know-how! Simply adjust the attachment to pivot from longitudinal to transverse bars. No need to buy a second set of bars to stow a roof box, bicycles or skis. This innovation made its first appearance in the Dacia range with the third Sandero Stepway generation and was then deployed on other models.

2/ The Media Control system, which lets you use your own smartphone as a multimedia screen in the car alongside the radio, thanks to development of a clever solution: a docking station directly integrated into the dashboard, conceived from the start of the project.

3/ The simple and practical dashboard, fitted with an element that makes a huge design difference: a textile band integrated over the whole length of a zone that is both visible and tactile. The customer gets an attractive interior without having to pay for expensive materials.

Source, please read more

(Visited 8 times, 1 visits today)



Download the Car Rescue Book







Browse our latest car database to discover more cars                    


Articles from the main page



Browse the latest new cars


Discover the latest new cars

33,16,0,100,2
600,500,60,0,0,5000,250,0
90,300,0,50,12,25,60,2,70,12,1,30,2,0,1,0
The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
All-new Mazda MX-5 Roaster
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?


Sport car of the month


Discover All-new Jaguar F-Type Coupe & R



ENTERTAINMENT

All-new Jaguar F-Type Coupe & R



5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...





Auto Mechanic Advice


Advice from experienced mechanics from several fields!






Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.


To reach us, please complete the form contact us.