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New 2014 Fiat 500L Global Advertising Campaign “Mirage”

13-02-2014Auto Speed MarketComments are closed

New Fiat 500L Global Advertising Campaign “Mirage”

The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign “Mirage” Featuring Sean “Diddy” Combs

FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thursday, February 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”

In the new commercial, two guys, lost and desperate in the desert, witness two Fiat 500Ls pass by, one with “Diddy” inside, who calls out to them, but they dismiss him as a mirage.

The pair ultimately stumbles upon a desert oasis where an unbelievable party hosted by REVOLT is in full gear. “Diddy” greets them and encouragingly says, “Welcome to the soiree.” However, the pair rejects his invitation to the party, attributing the whole thing again as a mirage, after pointing specifically to the Fiat 500L, believing that “FIAT doesn’t make a four-door car.”

The commercial challenges the notion that the FIAT brand only makes small cars. Further highlighted by the tagline “Unbelievably Big,” the Fiat 500L expands the FIAT showroom, offering the consumer with additional choices that best meets their needs.

Source Fiat, please read more.

Renault KWID CONCEPT, a new vision

05-02-2014Auto Speed MarketComments are closed

Renault KWID CONCEPT – A new vision tailored for new market needs KWID CONCEPT, a concept car unveiled at the Delhi Auto Show, highlights both Renault’s commitment to new markets, such as India, as well as the company’s ability to produce appealing products in the compact car segment. The vehicle’s...

All-New 2015 Porsche 911 Targa

14-01-2014Auto Speed MarketComments are closed

All-New 2015 Porsche 911 Targa | Porsche 911 Targa: The World Premiere of a Modern Classic World premiere of the 911 Targa: At the North American International Auto Show (NAIAS) in Detroit, Porsche is presenting the latest generation of the extravagant 911 model to the public. This model is the...

A full sized Lego car, with an engine made from Lego that runs on air

10-01-2014Auto Speed MarketComments are closed

Lego Car Project – A full sized Lego car, with an engine made from Lego that runs on air

Super Awesome Micro Project is: A car made of Lego, that drives, has an engine made from Lego which runs on air. (wheels and some load bearing elements are non-Lego)

Super Awesome Micro Project Factoids
• More than 500,000 LEGO pieces were used.
• The car engine is made from standard Lego pieces and runs on air!
• The engine has four orbital engines and a total of 256 pistons.
• Top speed is not very fast, around 20-30km (We were scared of a lego explosion so we drove it slowly)
• It was built in Romania and shipped to a secret location in suburban Melbourne.
• It’s a Hot Rod design, mainly because hot rods are cool.

It is the brainchild of Melbourne entrepreneur and marketing guy Steve Sammartino and Raul Oaida, a self-taught teenage technology genius from Romania who Steve met on the internet. I’m proud to be Romanian.

2014 Camaro Z/28 Priced at $75,000

08-01-2014Auto Speed MarketComments are closed

Chevrolet announced the 2014 Camaro Z/28 price Chevrolet today announced the 2014 Camaro Z/28 will go on sale this spring with a suggested retail price of $75,000, including a $995 destination charge, but excluding tax, title, license and dealer fees. The new Z/28 is offered in five exterior colors –...

Renault Clio ‘Graphite’ limited edition

07-01-2014Auto Speed MarketComments are closed

Renault presents All New Clio ‘Graphite’, a lovely, an elegant, connected, limited edition version of the popular model The New Year sees Renault introduce Clio ‘Graphite’. This limited-edition version of Clio Hatchback and Clio Estate stands out through a number of refined grey interior and exterior trim details. It also...

All-New 2014 Toyota Highlander

06-01-2014Auto Speed MarketComments are closed

All-New 2014 Toyota Highlander Dashing through the snow in a 270-horse all-new Highlander. Active families will be able to add holiday cheer to their new year when the all-new 2014 Highlander sport utility vehicle (SUV) begins rolling into dealer showrooms later this month. The all-new fuel-efficient Highlander Hybrid will arrive...

Chevrolet Introduces Corvette Z06

05-12-2013Auto Speed MarketComments are closed

Chevrolet to Introduce 2015 Corvette Z06 Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet will introduce the 2015 Corvette Z06 next month at the North American International Auto Show...

Subaru Reveals All-New 2013 “WRX”

27-11-2013Auto Speed MarketComments are closed

Subaru Reveals All-New 2013 “WRX”

Subaru automobiles, announced that the all-new Subaru WRX (US specifications) has made its world premiere at the 2013 Los Angeles Auto Show being held at the Los Angeles Convention Center.

The product concept for the all-new WRX is “Pure Power in Your Control”. Reigning in the intense power and superior environmental friendliness of the 2.0-liter Horizontally-Opposed direct injection turbo “DIT” engine with a body and chassis thoroughly stiffened, the new WRX has drivers rejoicing at the free reign they have over this high-powered machine. Also,along with the standard six-speed manual transmission, Sport Lineartronic has newly been adopted to the transmission. In addition to smooth shifting mode, the Sport Lineartronic comes with an eight-speed manual shift mode with sharp shifting response, allowing more drivers to enjoy a spirited drive.

Equipped with a Symmetrical AWD (All-Wheel drive) system built around Subaru’s Boxer engine, the WRX is the symbol of Subaru AWD sport performance. Ever since the first model hit the streets back in 1992, the WRX has gained worldwide support from sports car enthusiasts as a distinctive sports sedan combining impressive sport performance with the practicality of a four-door sedan.

Working to stiffen both body and suspension while optimizing suspension geometry has both quickened vehicle response to driver steering input and raised the limit performance for cornering. In addition, Multi-mode Vehicle Dynamics Control (VDC) and Active Torque Vectoring have been added for even more predictable, more enjoyable driving.

The WRX is equipped with a new high performance 2.0-liter Horizontally-Opposed direct injection turbo “DIT” engine for high power with environmental friendliness. The DIT engine has vastly improved performance over the existing 2.5-liter model. It produces a maximum 268 horsepower at 5,600 rpm and 258 lb.-ft. of torque from 2,000 to 5,200 rpm while maintaining high environmental performance.

The new WRX employs more high tensile steel plating with strengthened joints with various structures. While helping to reduce weight, these changes also make for a stronger body with world-class safety performance in collisions from the front, rear or sides.

In addition to assertively using collision-absorbing structure for the hood and bulkhead,collision-absorbing material has been added in the engine compartment side for increased pedestrian protection.

Source Subaru, please read more.

The new BMW 4 Series Convertible

25-11-2013Auto Speed MarketComments are closed

The new BMW 4 Series Convertible (Luxury Line) BMW is gearing up for a remarkable world premiere and the US debut of two exciting new vehicles on the West Coast. At the LA Auto Show 2013, the BMW 4 Series Convertible is being unveiled on the world stage to reveal...

Volvo XC90 still one of the safest cars

08-11-2013Auto Speed MarketComments are closed

Volvo XC90 still one of the safest cars on the market In 2002, Volvo Car Group brought SUV safety into a new dimension by introducing the Volvo XC90 – and more than a decade later the U.S. Insurance Institute for Highway Safety (IIHS) still ranks the iconic XC90 as one...

2013 Mercedes-Benz G63 AMG 6×6 – Image Gallery

24-09-2013Auto Speed MarketComments are closed

2013 Mercedes-Benz G63 AMG 6×6 – Image Gallery

The Mercedes-Benz G63 AMG 6×6 near-series show vehicle brings together the best of three worlds.

The latest, revised G-Class series-production models lend the superior off-roader the effortless superiority and refinement of a vehicle which has dominated the off-road scene for 34 years. They are also the source of the up-to-date interior concept with the contemporary dashboard featuring impressive new instruments and a large, central colour display.

View the Mercedes-Benz G63 AMG 6×6 photo gallery

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