Jaguar Land Rover is celebrating the production of the 1,000,000th Jaguar Land Rover vehicle at its Halewood advanced manufacturing facility, near Liverpool, today (25th November 2013).
Jaguar Land Rover Celebrates 1,000,000 Vehicles Built
The 1,000,000 vehicle is a unique Range Rover Evoque, painted in a special one-off colour combination and will be donated to Cancer Research UK. The vehicle is a Fuji-White, Dynamic with ebony-black alloy wheels and distinctive and unique Firenze-Red contrast roof, matching Firenze-Red mirror scalps and red/black sports seats and interior door panels.
Global demand for Range Rover Evoque has exceeded expectations with 18,000 advanced orders before job 1 on 4 July 2011. With continued demand for Evoque and growing sales of Land Rover Freelander 2, this production milestone was achieved earlier than predicted. Production volume at Halewood has increased significantly over the past 12 months due to 24 hour working, bringing the arrival of the 1,000,000 vehicle ahead of original forecasts.
Between 2001 and 2009, 363,603 Jaguar X-Type and X-Type Estates were manufactured at Halewood. The Jaguar X-Type was Jaguar’s best-selling model during much of its production run and was Jaguar’s first compact executive car for 50 years. In 2002, the Jaguar X-Type Diesel 2.0 was launched and made history for the company as Jaguar’s first ever diesel model. Also in 2002 the Jaguar X-Type Estate was launched, again making history as Jaguar’s first ever estate vehicle.
In 2003 the X-Type achieved best in class Paint Appearance in the JD Power US survey, a hotly contended and sought after prize, which was retained in 2004 and again in 2006. In 2005 Halewood celebrated another significant manufacturing award, this time with the JD Power European Gold Plant Award in Recognition of X-Type’s excellent quality. In 2006 the 2.2 Diesel was launched and in December 2009 the last Jaguar X-Type drove off the line at Halewood.
In 2005 manufacturing preparation works commenced, following significant investment by Land Rover, for the production of the all new Land Rover Freelander 2. On 25 October 2006 the Land Rover Freelander 2 Job 1 drove off the production line and was welcomed into the world by Premier League footballers from Liverpool Football Club. In May 2012 Halewood celebrated the 300,000 production milestone. The global demand for Freelander 2 continues today and it has been one of Land Rover’s most popular models with 381,211 being manufactured to date.
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