Lego, Volvo CE collaborate for a Technic set that builds both a L350F loader and an A25F hauler

Lego, Volvo CE collaborate for a Technic set that builds both a L350F loader and an A25F hauler

Volvo Construction Equipment and LEGO® Technic have joined forces to create a miniature remote-controlled L350F wheel loader in Volvo livery that not only drives, steers, lifts and loads just like the real thing – it also converts into an equally impressive hauler.

At the Nuremberg Toy Fair in Germany, held January 29 to February 3, 2014, global toy giant LEGO Group unveiled the latest flagship model in its LEGO® Technic line: a Volvo L350F wheel loader.

The remote-controlled model, consisting of over 1,600 individual pieces, is the result of eight months of collaboration between the LEGO Technic team and Volvo Construction Equipment. As if that weren’t good enough, the model is more than the sum of its parts – being able to be reconfigured into an equally impressive A25F articulated hauler, as an additional challenge.

We wanted to cooperate with a premium toy manufacturer, just as we are a premium player in the construction equipment sector,” says Mats Bredborg, global director of brand management at Volvo CE. “Volvo CE and the LEGO Group together create a perfect match, both culturally and in what we try to achieve in our products.

LEGO Technic is a 37-year-old sub-brand of the LEGO Group, popular for its innovative and technically-advanced models. In contrast to the main LEGO lines, the bricks are supplemented with a wide variety of interconnecting plastic rods and parts, including gears, axles, pins and beams, to create complex movable elements. The models aim to replicate both the form and function of their real-life counterparts as closely as possible.

In order to capture a true likeness of the L350F wheel loader, the LEGO Technic designers studied the Volvo machines in great detail, taking the time to visit a construction site and have a go at operating them.

The Volvo team readily offered helpful suggestions and gave us greater insight into how the real machines are built and operated. Both parties are perfectionists who are keen to get it right,” says LEGO Technic design manager, Jeppe Juul Jensen.

The result, which arrives in shops in August, is a highly sophisticated model that drives, steers, lifts and loads, even over difficult terrain. In addition, the filters can be removed, the radiator swings out, the pistons move and even the engine is painted green – just like a real Volvo L350F.

The robust model’s loader arm can lift more than 1kg – and the bucket is the largest individual element ever created by LEGO Technic.

We are extremely happy with the outcome, both from a functional and design point of view. LEGO Technic has captured the profile, expression and power of the machines in an incredible way, as well as including lots of cool features like a heavy lift boom and high dump height. The LEGO Group also shares our core value of safety, and these machines have been thoroughly tested,” says Mats Bredborg.

The LEGO Technic Volvo L350F wheel loader is aimed primarily at children between the ages of 11 and 16 but will most likely also appeal to adults. In fact the LEGO Technic line already attracts a wide adult fan base, with a loyal following among those who appreciate the complexity and ingenuity of the designs. It was just such an appreciation that helped trigger the L350F cooperation in the first place.

 

After a joint Volvo/LEGO project, in which LEGO Technic elements had been used to create a production line concept demonstrator at Volvo, a friendship struck up between Volvo engineer Johan Sahlström and LEGO engineer Anders Gaasedal Christensen. Thanks to their prompting, the idea of cooperating on an actual Volvo model was born, and the first L350F will roll out of the factory in Billund, Denmark in August this year.

Like Volvo CE, our reputation has been built on yellow machines – and the Volvo L350F carries on that tradition in style, pushing the boundaries of creativity and functionality even further,” Niels Henrik Horsted, head of marketing for LEGO Technic, concludes. “Not only will the L350F/A25F be our star machine for 2014 – it may even be our best seller ever.

 

Media gallery

 

Source: Volvo, Lego, Viralseeding



Browse our latest car database to discover more cars                    

Discover more automotive news & videos


Articles from the main page



Browse the latest new cars


Discover the latest new cars

33,16,0,100,2
600,500,60,0,0,5000,250,0
90,300,0,50,12,25,60,2,70,12,1,30,2,0,1,0
The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
All-new Mazda MX-5 Roaster
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?


Sport car of the month


Discover All-new Jaguar F-Type Coupe & R



ENTERTAINMENT

All-new Jaguar F-Type Coupe & R



5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...





Auto Mechanic Advice


Advice from experienced mechanics from several fields!






Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.


To reach us, please complete the form contact us.