Largest Ford Display in the World Debuts at 2011 Detroit Auto Show

Largest Ford Display in the World Debuts at 2011 North American International Auto Show

The 2011 North American International Auto Show (NAIAS) will feature the largest Ford display in the world and the most engaging consumer experience ever, including a specially created, elevated track for rides in the all-new Focus Electric on the show stand.

The Ford display will fill an expansive 71,700 square feet of space, more than a typical NFL football field’s 57,600 square feet. The exhibit will feature more than 75 vehicles and 22 interactive displays and an unprecedented 67 product specialists will be on hand at all times to answer questions about the company’s new products and technologies.

“For several years now, Ford has been driving the evolution of auto shows. We’ve moved from one-way communication to full-blown two-way communication and total engagement with visitors,” said Jim Farley, Ford group vice president, Global Marketing, Sales and Service.

“Futuristic concept cars and simple narrations about products have been augmented by or replaced with product interaction, hands-on technology displays, conversations with knowledgeable hosts and even games that help visitors understand how Ford is delivering smart, safe, green, high-quality products to fit a wide range of needs.”

Underscoring the theme of vehicles to fit every need, Ford will feature a broad spectrum of new products at this year’s show. Just a few examples include the all-new Ford Focus, Ford Explorer, Mustang Boss 302, Ford C-MAX multi-activity vehicle and Ford F-150 with four all-new powertrains.

I also recommend this article  Ford F150 & Ford Expedition

“This year’s display emphasizes that fuel economy is no longer limited to a few vehicles,” said Farley. “Ford is offering consumers real choices that fit real-world needs by designing vehicles that use a variety of fuel-efficient powertrains, such as Ford‘s EcoBoost™ technology and our new family of electrified vehicles.”

Ford will offer a family of electric products, including hybrids, plug-in hybrids and all-electric vehicles.

To help consumers understand the differences between the technologies and to showcase the company’s leadership in electric vehicles, Ford created an innovative major attraction for the show called “Living Electric.”

Hands-on technology displays, digital tutorials and conversations with experts will help people learn how the different types of electric vehicles will fit various lifestyles. Visitors can even take a ride in two electric vehicles – Focus Electric and Transit Connect Electric – on an elevated track on the Ford stand that is 20 feet high, stretches 208 feet in length and is 71 feet in diameter.

In all areas of the Ford display, consumers will be entertained, informed and totally engaged.

I also recommend this article 

For example, visitors can play a live game show on their mobile phones while learning about the new engines available for F-150. They can personalize a Fiesta with a digital “spray can” and take home a print of their creation while finding out about the fuel economy and safety leadership of Ford‘s new small car.

A scale replica Laguna Seca slot car track that lets drivers test their skills on the same course where Ford engineers tested the all-new Mustang Boss 302

An Explorer Theater where visitors can take a virtual ride in an articulating Explorer and experience this all-new, 21st century edition of the SUV that created the segment and has now been named the 2011 North American Truck of the Year

Raptisserie – a Ford Raptor that flips over in a dramatic way to reveal the technology that makes it the most capable off-road production truck ever. A chance to play the new and not-yet-released Electronic Arts video game Need for Speed Shift 2, which features Ford Mustang – A simulator that lets drivers race a Ford Fiesta in World Rally competition

The Focus Experience – an immersive, in-car theater experience that highlights the breakthrough driver connectivity of the all-new Ford Focus!

SOURCE Ford Motor Company

(Visited 5 times, 1 visits today)



Download the Car Rescue Book







Browse our latest car database to discover more cars                    

Discover more automotive news & videos


Articles from the main page



Browse the latest new cars


Discover the latest new cars

33,16,0,100,2
600,500,60,0,0,5000,250,0
90,300,0,50,12,25,60,2,70,12,1,30,2,0,1,0
The world’s most popular roadster, the Mazda MX-5, has a whole new look. After 25 years and over 947,00 sales worldwide, the new fourth-generation 2014 Mazda MX-5 (known as the Mazda Miata in the US) has finally been revealed. The MX-5 is one of Mazda’s most iconic models
All-new Mazda MX-5 Roaster
The centrepiece of the Mercedes-AMG GT, the new 4.0-litre V8 biturbo, responds instantly with extreme power right from low revs and delivers outstanding performance.
The new Mercedes-AMG GT
The Alfa Romeo has become synonymous with style. Many people crave the look of an Alfa. However, this car is not a one trick pony. It performs as well as it looks. For many, they feel that they have to compromise style over speed. With an Alfa, this is simply not the case.
The Classic Alfa Romeo Montreal: Is it Worth the Hype?


Sport car of the month


Discover All-new Jaguar F-Type Coupe & R



ENTERTAINMENT

All-new Jaguar F-Type Coupe & R



5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

The second heart line begins at the rear edge of the door, swelling outwards and upwards to create a visually strong wheel arch, emphasizing the car’s rear-wheel drive layout, before dropping vertically through the tail lamp ...





Auto Mechanic Advice


Advice from experienced mechanics from several fields!






Auto Speed Market is a car blog with the latest automotive, F1 and car news. Auto Speed Market is trying to provide extra
information to car enthusiasts, will be presenting new cars and concepts, prices and statistics of the automotive world.
Auto Speed Market also offer tips for buying a new car or second hand vehicle.


To reach us, please complete the form contact us.