BMW i. Born Electric. The BMW i3 Concept & BMW i8 Concept

BMW i campaign. Born Electric. The BMW i3 Concept & BMW i8 Concept

BMW i delivers innovative mobile solutions that improve urban mobility – inside and outside of the car. In a quest to help shape the cities of the future, we deliver smart services and seamless mobile experiences.

This is the first set of apps you can download today – with more in development for release in the near future.

BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability.

With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.

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Chevrolet Cruze Improves Fuel Economy for 2012

2-mpg improvement and streamlined content builds on successful global launch

For 2012, Chevrolet Cruze models with the 1.4L turbo and six-speed automatic transmission will get 2 mpg better fuel economy.

The Cruze Eco with an automatic transmission will deliver as much as 39 mpg on the highway compared with 37 mpg for the current model, Chevrolet said Wednesday.

The most popular 1.4L turbo/six-speed automatic will get 38 mpg compared with 36 mpg for the current model. A lower axle ratio for the 2012 models enables the approximately 5 percent increase in highway fuel efficiency for Cruze.

Cruze Eco with the standard six-speed manual transmission remains the most fuel-efficient gas-powered/non-hybrid vehicle in America, with an EPA-rated 42 mpg on the highway.

Also for 2012, a feature package containing Bluetooth phone connectivity, USB port, steering wheel-mounted audio controls, cruise control, leather-wrapped steering wheel and a leather-wrapped shift knob will be standard on 1LT and Eco models. These features were part of the $525 Connectivity Plus Cruise option package on 2011 models. The option was ordered by 90 percent of American customers.

Chevrolet is committed to responding to what customers want and making it easier for them,” said Rick Scheidt, vice president of Chevrolet marketing. “Adding these previously optional features streamlines the ordering process and answers the call of what our customers told us should be standard.”

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Cruze, which was the best-selling small car in the United States in May, is Chevrolet’s best-selling nameplate around the world, with global sales of more than 250,000 in the first four months of 2011.

“Fueled by a successful launch in the United States and continued growth in China, Chevrolet Cruze is proving to be the right car at the right time,” Scheidt said “Fuel economy is the top reason customers buy a compact and the Cruze’s greater efficiency for 2012 makes it all the more attractive.”

Additional standard equipment on the 2012 Cruze includes:

  • Remote keyless entry
  • Air conditioning
  • Audio system with AM/FM/CD and MP3 playback
  • SiriusXM Satellite Radio with three-month trial service
  • Driver information center with average and instant fuel economy feedback, tire pressure readout, oil life remaining and more
  • Rear defogger
  • Power windows
  • Fuel-saving rack mounted electric power steering.

New equipment on the 2012 Cruze includes:

  • 6-speed manual transmission standard on 1LT and 2LT
  • Keyless entry and keyless start available on 2LT and standard on LTZ
  • Touch screen navigation system with 7” color display available on Eco, 2LT and LTZ
  • 16-inch five-spoke machined-face alloy wheels are standard on 1LT
  • 17-inch five-spoke alloy wheels with four-wheel disc brakes are standard on 2LT
  • Compact spare tire and wheel standard on all models except Eco with manual transmission and 1FL (fleet)
  • Fog lamps are standard on LTZ
  • Exterior colors: Blue Granite Metallic, Blue Topaz Metallic and Victory Red (with RS appearance package only)
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Cruze’s standard safety features include:

  • Ten standard air bags – the most in the segment – including frontal, head curtain side air bags, front and outboard rear-seat side-impact air bags and knee air bags
  • StabiliTrak electronic stability control with rollover sensing, traction control and anti-lock brakes
  • Collapsible pedal system, which allows the pedals to detach during a crash to reduce the risk of leg or ankle injuries
  • OnStar with Automatic Crash Response.

Source: Chevrolet




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FIAT presents ‘FIAT Source’ Apple® iPad Application

FIAT Brand Introduces “FIAT Source” Apple® iPad Application

The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.

The “FIAT Source” touch-based application digitally showcases the new 2012 Fiat 500 vehicle line and is free to the public to download to their iPad device from iTunes. The premiere Art & Design issue features a gallery installment of four talented emerging artists that, like the FIAT brand, celebrate modern art, technology and design revival.

– Free application now available for download from Apple® iTunes
– New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
– Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
– App available for download to Apple iPad users
– Updated quarterly, FIAT Source to launch Fashion issue this fall

“The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America. “The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”

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This new FIAT brand information app will include an interactive 2012 Fiat 500 vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

Designed to stay fresh, FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads, the app creates an iPad studio of engaging customized content that is exclusive to the FIAT brand experience.

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

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Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.




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Silverstone 2011: Hamilton & Button talk British GP

Silvestone 2011: Hamilton & Button talk British GP

For more than 60 years Silverstone has carved its mark as one of the leading motorsport venues, creating a powerful heritage around the world.

From Ferrari to Lotus, through rally cars, racing cars and even 4x4s, a Silverstone Experience or Thrill is the best way to indulge your passion for driving.

Internationally renowned as the host of world class events, Silverstone is also famed for its exhilarating driving experiences

Now, step Inside The Circuit …

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(A) How a BMW is made

(A) How a BMW is made

Check my machine – The new BMW as instrument, the BMW plant Regensburg as stage – this is the first music (industrial) film of the BMW Group.

A collaboration of the BMW Group, Jonas Imbery (Gomma Records), Mirko Borsche (Bureau Mirko Borsche) and The Brainstormclub. The soundtrack was exclusively generated out of the noises of the new BMW 1 series car.

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Audi – ‘Sportiest Cars of 2011’

The Audi RS 3 has won the highest accolades of its category in the “Sportiest Cars of 2011” reader survey conducted by sport auto magazine. Audi recorded seven podium positions in total.

Seven awards for Audi in “Sportiest Cars of 2011” reader survey

– Victory for the Audi RS 3 Sportback
– Three second- and third-place rankings for Audi brand cars

Earning 40.1 percent of the readers’ votes, the Audi RS 3 took the top prize in its category, relegating the competition to the lower ranks.

The RS 3 Sportback is the newest member of the dynamic Audi RS family. Its turbocharged 2.5-liter five-cylinder engine pumps out 250 kW (340 hp) and delivers 450 Nm (331.90 lb-ft) of torque.

The two-time winner of the “International Engine of the Year Award” accelerates the RS 3 Sportback into the league of powerful sports cars, with a zero-to-100-km/h (62.14-mph) time of 4.6 seconds.

Audi received a total of three second-place rankings in the reader survey: the Audi TT Roadster 2.0 TFSI, Audi TT RS Roadster and Audi TTS Coupé all won silver in their categories. The three third-place awards went to the Audi S3, the Audi A5 Coupé 3.0 TDI quattro and the Audi R8 Spyder 5.2 FSI quattro.

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The 11,392 sport auto magazine readers taking part in the “Sportiest Cars of 2011” survey selected their favorites from among 15 standard classes and ten tuning classes.

Source: Audi




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All-new Jaguar F-Type Coupe & R



5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, giving 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

The F-TYPE Coupe visual message is defined by three key ‘heart lines’, that visual message beginning with the formidable grille. It is from the twin ‘shark gill’ openings that sit either side of the grille that the essential first heart line – which mirrors the design of the F-TYPE Convertible – flows and begins to take shape. Running up through the headlamp, and accentuated by the LED ‘J blade’ signature running lamps, the line then arcs up over the front wheel arch before dropping elegantly as it runs through the door, washing out into the muscular rear haunch.

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