Chevrolet presents Mi-ray Roadster Concept (Review)

Innovative Hybrid “Mid-Electric” Propulsion System – Celebrates Brand’s Design Heritage in Its Newest Auto Market

Chevrolet introduced the Mi-ray concept today at the 2011 Seoul Motor Show. The roadster celebrates Chevrolet’s 100-year heritage of designing expressive vehicles in the brand’s newest market.

According to GM Korea President and CEO Mike Arcamone, “‘Mi-ray’ is Korean for ‘future.’ As GM rolls out Chevrolet across Korea, the Mi-ray concept offers an exploration of future possibilities for the brand. It strengthens the bond between car and driver, creating a fresh look at what sports cars of the future might be.”

The Mi-ray was developed at the GM Advanced Design Studio in Seoul. Combining cutting-edge hybrid propulsion technology and advanced styling, it balances iconic Chevrolet design cues with a future design vision as Chevrolet celebrates its centennial in 2011.

Classic Exterior
The Mi-ray pays tribute to Chevrolet’s sports car heritage. It is small and open like the 1963 Monza SS, and light and purposeful like the 1962 Corvair Super Spyder. Its aerodynamic fuselage is reminiscent of modern jet fighters.

Made of carbon fiber and CFRP (carbon fiber-reinforced plastic), the wedged body side is divided by an angled character line, with ambient lighting underneath. This accent creates a sweeping line of light when the car is in motion, bringing a warm glow to the sculptured body. Le Mans racer-style scissor doors open up and out of the way for dramatic access to the interior.

The powerful front end offers a reinterpretation of the Chevrolet face. The Mi-ray’s dual port grille is flanked by LED headlamps with new signature daytime running lamps. The front and rear fenders evoke Chevrolet Corvettes of the past and express the concept’s sports car spirit. At the corners, carbon-fiber spoilers help control down force and airflow.

Distinctive retractable flaps provide additional airflow control while providing access to the charge port on one side and the fuel filler on the other. The charge port also features an external battery charge indicator. Each rear fender contains individual cargo space for the storage of small items. Under the ducktail surface, the taillamps provide a new interpretation of Chevrolet’s twin element identity.

The Mi-ray features aluminum-carbon fiber composite 20-inch wheels in front and 21-inch wheels in the rear. The strong turbine theme evokes movement, even when the Mi-ray is stationary.

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The heavily tapered top view enhances the Mi-ray’s purposeful image. From above, the cabin has a unique diamond shape.

Sporty Interior

The interior of the Mi-ray echoes Chevrolet’s racing heritage. As with the exterior, it takes inspiration from jet fighters. The Mi-ray contains a melange of brushed aluminum, natural leather, white fabric and liquid metal surfaces, for an overall effect of sculptural velocity.

The interior compartment is surrounded by a carbon fiber shell, which gives it a lightweight yet rigid structure. Its flowing, yet slightly tensioned, twin cockpit tightly wraps around the driver and passenger. The cockpit is driver focused, drawing inspiration from the iconic Chevrolet sports car. However, the passenger is also fully engaged in the driving experience.

Asymmetric seats flow from the door, forming a symmetric interior that gives the driver a feeling of being fully connected with the car. Ambient lighting, which starts from the upper instrument panel and flows into the seat back area, adds a sense of luxury. Seat cushions and headrests are connected by the lightweight carbon fiber shell and mounted on a single aluminum rail. The headrest area follows the exterior form, integrating with an air scarf for open-air driving.

Designers took a unique approach to displaying information, using back projection on the instrument panel. Information in front of the driver has been prioritized into three zones. Immediately in front is vehicle performance. It is flanked on the left by range and on the right by navigation and mileage figures. This eliminates unnecessary visual clutter, allowing the driver to focus on the thrill of driving.

The center touch screen flows down to an aluminum support, which evokes a fighter jet’s nose with the landing gear down. The exterior surface waterfalls down into the interior to meet the reinforced console, connecting the front and rear of the car.

The centrally located start button is also inspired by a jet aircraft. When the button is pressed, the column-mounted retractable meter cluster rises like a jet fighter canopy and “Interactive Projection” appears on the white surface.

Retractable rearview cameras, which replace traditional rearview mirrors, extend from the side glass electrically. In city driving, the forward-facing camera operates in conjunction with GPS to overlay navigation information with real-time video.

Fuel-Efficient, High-Performance Propulsion System

The Mi-ray features a concept “mid-electric” propulsion system, located primarily behind and beneath the driver, that maximizes performance and fuel efficiency.

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“Many of the components in the Mi-ray’s propulsion system are a logical extension of GM’s current technology portfolio,” said Uwe Grebe, executive director for GM Powertrain Advanced Engineering. “The concept shows the potential for reconfiguring, rescaling and extending today’s propulsion technologies.”

The Mi-ray is propelled by two front-mounted 15-kW electric motors for quick acceleration and zero emissions in urban driving. The motors are powered by a 1.6-kWh lithium-ion battery that is charged through regenerative braking energy. The Mi-ray has the capability of being switched from front-wheel drive to rear-wheel drive.

For performance driving, the Mi-ray’s 1.5-liter four-cylinder turbocharged engine combines with the electric motors, providing spirited torque control to both the left and right wheels as needed. The high-tech engine, mounted behind the cockpit, drives the rear wheels while seamlessly integrating electrification technology that defines a new standard in the compact roadster segment.

A dual-clutch transmission (DCT) enables a reduction in the powertrain’s size by eliminating the torque converter. Shifts are quick and firm. The shift pattern has been tuned for improved top speed in performance mode. A start-stop system works in conjunction with the DCT.

“The propulsion concept fits perfectly with the rest of the vehicle, delivering big performance in a small footprint, on the road and in the environment,” said Arcamone. “By combining GM propulsion technology and visionary design, the Mi-ray points to the future of Chevrolets around the globe – expressive, youthful and entertaining.”

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including Cruze Eco and Volt.

Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown

Source: Chevrolet

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New Chevrolet Malibu Ready for Global Premiere

New Chevrolet Malibu Set for Global Premiere

The all-new Malibu will transcend time zones and embrace the diversity of cultures around the world when Chevrolet simultaneously unveils it live at the Shanghai Auto Show.

Members of the Chevrolet team will be on hand to answer questions during a live moderated question-and-answer session following the web reveal.

The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai. The Malibu show car will also be shown at the New York International Auto Show, which is open to the public April 23 through May 1.

“This Malibu takes Chevrolet’s established and award-winning nameplate to new places and introduces it to new audiences around the world,” said Rick Scheidt, vice president of Chevrolet.

“Whether the Malibu is sold in North America, South America, Europe, Asia, Africa, or Australia, it has been engineered from the ground up to meet the needs of customers around the world.”

The Malibu will feature a global family of fuel-efficient and powerful four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance.

The Malibu was designed to stand out in all markets around the globe, while its European-inspired driving characteristics were engineered to challenge the best in its class.

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The new Malibu is Chevrolet’s first midsize car to be sold globally. It will be sold in nearly 100 countries on six continents and built in multiple locations, including China and two facilities in the United States.

“We look forward to offering the new Malibu to our customers across China,” said Kevin Wale, president and managing director of the GM China Group. “The Malibu fully embodies Chevrolet##Q##s tradition of dynamic styling, superior handling and outstanding fuel efficiency. It will address growing domestic demand in the upper-medium segment, especially among younger car buyers.”

The Malibu was Chevrolet’s – and GM’s – best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It is among Chevrolet’s most-decorated vehicles in the United States, earning more than 40 industry awards since 2008. The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive “Best Buy” award the last three years – 2011, 2010 and 2009.

The Malibu has also been named a “Top Safety Pick” by the Insurance Institute for Highway Safety the last two years.

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With the new Malibu, Chevrolet continues to position itself for worldwide growth. GM’s largest brand is in the midst of introducing a global family of fuel-efficient cars including the Cruze, Volt, Sonic/Aveo, Spark and Malibu.

These new cars compete in the four largest vehicle segments in the world, which accounted for 54 percent of all non-luxury sales in 2010. The global segment that Malibu will compete in represented 9 percent – more than 5.7 million vehicles – of global sales in 2010.

Last year, Chevrolet sold 4.26 million vehicles globally, or an average of one vehicle every 7.4 seconds.

Eight of the top 10–selling markets for Chevrolet in 2010 were emerging markets – Brazil, China, Uzbekistan, Mexico, Russia, India, Argentina and Colombia. Emerging Markets are expected to account for more than 50 percent of Chevrolet global sales by 2012.

More than 600,000 Malibu cars have been sold globally since 2008, when it was named the North American Car of the Year. The 2013 Malibu represents the eighth generation of the nameplate, which was introduced in 1964.

Source: Chevrolet




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GM to Invest More Than $30 Million in Pontiac Stamping

GM to Invest More Than $30 Million in Pontiac Stamping

General Motors today announced more than $30 million of investment in its Pontiac Stamping Plant earmarked for tooling and equipment to enhance the plant’s manufacturing capabilities.

GM continues to invest in our manufacturing operations to ensure we have the technology and equipment we need to build whatever our vehicle designers develop,” said Gerald Johnson, GM manufacturing manager.

“Orion Assembly is the primary customer for Pontiac Stamping and we know how important the launch of the Chevrolet Sonic and Buick Verano are to our customers.”

The investments will cover upgrading three conventional press lines already operating at the plant and the installation of two additional presses that are coming to Pontiac Stamping as part of GM’s stamping consolidation project. These actions will position Pontiac Stamping as a regional center supporting many plants.

“This investment is the result of the employee’s commitment to quality and how they work as a team to support their customers,” said GM Pontiac Stamping Plant Manager Alicia Boler-Davis.

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Pontiac Stamping opened in 1932 and provides parts to support several GM products including the Chevrolet Sonic and the Buick Verano, both launching later this year.

“The men and women of UAW Local 653 know that producing high-quality parts is essential to meet the needs of our customers,” said UAW Local 653 Chairman Norm Greenfield. “We take a lot of pride in our work and this investment is important to the future of this plant.”

Local officials agreed the investment would have a positive impact on the community.

Oakland Country Executive L. Brooks Patterson said, “After a few challenging years, it is great to see GM investing in our community. It’s a sign that the auto industry is back.”

“This is welcomed news for our community because it retains jobs and we look forward to partnering with GM for years to come,” added Pontiac Mayor Leon Jukowski.

The investment will retain 290 hourly and salaried jobs at Pontiac Stamping.

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Source: GM




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2011 New Nissan Leaf will start at $38,395

2011 New Nissan Leaf will start at $38,395

It##Q##s official: beginning this fall, Nissan dealerships in Canada will start selling the electric Leaf, the world##Q##s first mass-produced, zero-emissions vehicle. With an MSRP that starts at $38,395 ($39,341 U.S. at the current exchange rate) for the SV base model and $39,995 ($40,980 U.S.) for the range-topping SL model, the Leaf will hit Canada carrying a price tag that##Q##s significantly higher than the electric hatchback##Q##s $32,780 MSRP in the U.S.

Today Nissan Canada announced pricing for the all-new Nissan LEAF, the world##Q##s first affordable, mass-marketed all-electric car made for the real-world driving needs of consumers.

With an MSRP starting at $38,395, the 2011 Nissan LEAF offers Canadians the first real opportunity to own a zero-emission car that offers them the size, safety, features and comfort they desire to meet their day-to-day driving needs.

With its 24 kWh battery, customers in Ontario and Quebec are eligible for a provincial government rebate of $8,500 and $8,000, respectively, toward the cost of a Nissan LEAF, the maximum amount available.

“The pricing announcement today brings us one step closer to the Nissan LEAF officially arriving on Canadian streets this fall for consumers and the interest from Canadian##Q##s demonstrates their desire for a viable zero-emission choice,” said Ian Forsyth, EV Project Manager with Nissan Canada Inc.

“In addition to driving one of the most innovative and fun-to-drive cars in the market, Nissan LEAF owners will have the added benefit of a fraction of the operating costs of traditional gas-powered and hybrid vehicles.”

The operating costs of the Nissan LEAF are significantly less than an internal combustion engine (ICE) because it does not have an engine, requires no oil changes and requires less maintenance work. As well, the cost per kilometre of a Nissan LEAF is about 80% lower than that of a very fuel-efficient car.

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For example, a car with an ICE and an average fuel efficiency of 8 litres/100 kms will cost about $1,760 in gas per year (assuming a gas price of $1.10/litre and a distance of 20,000 kms/year). To travel the same distance in the Nissan LEAF will cost approximately $320 per year (with electricity at $0.11 kWh).

“The Nissan LEAF was designed from the ground up as an all-electric vehicle and includes extensive design innovations exclusive to this car,” added Forsyth. “In addition to the lithium-ion battery that##Q##s at the heart of Nissan LEAF, there##Q##s the noise-reducing antenna design, an ECO driving mode to maximize range and the CARWINGS telematics system to communicate with the car via smart phone, to name just a few.”

The Nissan LEAF will be available in two trim levels including the well-equipped “SV” base model ($38,395) which includes an extensive list of standard features including the “cold weather package” specifically designed for countries with colder climates. Also standard are:

* 80 kW (107 horsepower) AC synchronous electric motor;
* 24kWh lithium-ion battery and 3.3 kW onboard charger;
* Front and Rear Disc brakes, regenerative braking system, ABS, Brake Assist
* Vehicle Dynamic Control; Traction Control System
* 16″ alloy wheels, LED headlights;
* Dual power, heated outside mirrors and real spoiler;
* Nissan Navigation System;
* CARWINGS telematics monitoring system and trip computer;
* Battery heater system
* Front and rear heated seats and heated steering wheel;
* Bluetooth ®;
* Nissan Intelligent Key ®;
* Automatic climate control, cruise control;
* XM Satellite radio (subscription required) and USB connection for iPod;
* Auto-dimming rearview mirror and variable intermittent wipers.

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The SL* model ($39,995) adds:

* Rearview monitor;
* Fog lights;
* Solar panel charger;
* Homelink transceiver (for garage door openers);
* Cargo cover.
* Available option on the SL model is the Quick Charge Port ($900).

About the Nissan LEAF
One of the industry##Q##s most-discussed vehicles for good reason, Nissan LEAF™ is the world##Q##s first affordable, zero-emission car designed from the ground up as an electric vehicle.

Nissan LEAF is a medium-size hatchback with ample cargo space and seating for five adults comfortably. With a range of 160 kilometres (EPA LA4 cycle) on one full charge, Nissan LEAF provides 90% of Canadians with the range needed for daily commutes.

With a 240 volt home charging station full charge is achieved in seven hours, and with a Level 3 Quick Charger, 80% charge can be achieved in just 26 minutes.

Powered by a lithium-ion battery, Nissan LEAF generates 107 horsepower, 207 lb-ft of torque providing a highly responsive, fun-to-drive experience. Because there##Q##s no traditional engine, Nissan LEAF is ultra-quiet and for safety reasons a sound had to be added so pedestrians could hear the car coming!

The instrument panel provides the driver with regular updates on range and driving efficiency, and using a telematics system called CARWINGS, the driver can communicate with the car via a smart phone with the ability to turn on the air conditioning or heat remotely, and manage and monitor charging.

Source: Nissan




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Five-million Audi A4 leaves the assembly line in Ingolstadt

Five-million Audi A4 leaves the assembly line in Ingolstadt

Today the Audi plant in Ingolstadt produced the five-millionth Audi A4 – an Audi A4 Avant 3.0 TDI quattro in Misano Red. This production milestone is the latest evidence of a success story that began in 1994 when the A4 model name was adopted.

A great favorite with customers, the A4 accounts for a high proportion of production capacity at the Ingolstadt and Neckarsulm plants.

In the words of Frank Dreves, Member of the Board of Management for Production at AUDI AG: “This is another major milestone in Audi’s history. All versions of the A4 are efficient, elegant and enjoy outstanding success in their class. Our highly motivated team and our effective Audi production system will keep this model on course for continued success in the future.”

Audi began production of the A4 model line at its Ingolstadt site in 1994, and since 2007 has also been building it at Neckarsulm as part of the production turntable. Today the A4 Sedan, A4 Avant, A4 allroad quattro, S4 Sedan and S4 Avant are manufactured in Ingolstadt; the A4 Sedan also leaves the assembly line in Neckarsulm.

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“The success of the entire A4 model family keeps our two main production plants fully occupied and safeguards the workforce’s jobs,” says Peter Mosch, Chairman of the General Works Council. “Audi owes this success to its employees, who have invested so much know-how, quality awareness and dedicated work in the A4.”

Peter Kössler, Ingolstadt Plant Manager, declares: “The A4 success story at this production plant is impressive evidence of the performance that the Ingolstadt team is capable of.

As the assembly lines become more and more complex, the task can only be handled with lean processes and the motivation of a high-performance team – just like we have at Audi.”

With its sporty chassis and many comfort, convenience and infotainment features taken directly from the full-size category, the A4 is a perfect expression of Audi’s technical expertise. Customers and car journalists alike vote it to the top of the list, as proved by the many awards it has gained.

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Readers of the German car magazine auto motor und sport were evidently convinced: In January they chose the A4 as “best midsize car” for the fourth year in succession.

The Audi A4 also scores impressively on the list of German-market cars that keep their value best. Auto Bild car magazine and residual value assessor EurotaxSchwacke chose it as the midsize car with the highest value retention, and the Audi Q5 gained the same title in the compact SUV class.

These “Top Value for 2011” awards were presented in December 2010.

via Audi




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Chrysler Group LLC Gets Consumers Rolling at the 2011 Denver International Auto Show

Chrysler Group LLC Gets Consumers Rolling at the 2011 Denver International Auto Show

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram and Mopar vehicles and products.

With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899

Rock climbing, scaling a mountain created by the Jeep® brand or cruising the streets of downtown Denver in all new Chrysler, Dodge, Fiat, Jeep and Ram products, consumers will get a hands-on Chrysler Group experience at the 2011 Denver International Auto Show, March 31 – April 3, 2011 at the Colorado Convention Center.

NEW CHRYSLER GROUP SHOW FLOOR
The Chrysler Group display at the Colorado Convention Center has been completely transformed for 2011 with 16 all-new and/or redesigned products from the company’s Chrysler, Jeep®, Dodge and Ram Truck brands arriving for the first time at the 2011 Denver Auto Show.

“Over the past two years, the product and design teams at Chrysler Group have been working diligently to update our line-up and today the final products are at the Denver Auto Show and in dealerships across the Rocky Mountain region,” said Hines.

This year auto show goers will have a chance to interact and experience the new designs, interior refinements and improved efficiency of vehicles like the award-winning 2011 Jeep Grand Cherokee and Dodge Durango, both finalists for the 2011 North American Truck of the Year. As well as the much anticipated all-new 2011 Dodge Charger and the next generation of “The Most Award Winning Car Ever” the 2011 Chrysler 300.

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For the first time in 27 years, Fiat is returning to the North American market and the Denver Auto Show with the debut of the all-new 2012 Fiat 500. The Fiat 500 offers safety, class-leading fuel economy, quality and advanced technology perfectly balanced with iconic Italian style at an affordable price.

CAMP JEEP DENVER
Camp Jeep Denver provides the ultimate off-road driving course for attendees of the 2011 Denver Auto Show and is free for attendees. Consumers will get a thrilling ride over various obstacles that will demonstrate Jeep’s legendary Trail Rated® capabilities.

“We have created the Camp Jeep Denver to provide our current and potential customers with an adventurous experience that is exclusive to the Jeep brand,” said Hines. “Camp Jeep Denver provides an ideal venue to experience the countless features and legendary capability offered in the all-new 2011 Jeep Grand Cherokee, the iconic Jeep Wrangler and the new Jeep Compass.”

The Camp Jeep Denver courses consist of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. The course includes elements that demonstrate the Trail Rated® capabilities of Jeep vehicles for articulation, ground clearance, maneuverability, traction and traversing the famous Jeep Mountain.

Trained instructors will drive participants over the variety of surfaces on the courses. Attendees will learn to navigate off-road challenges, such as steep grades, rocky trails and log crossings, under the guidance of trained instructors.

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CHRYSLER GROUP DRIVE
The Chrysler Drive program offers consumers the chance to drive and evaluate the latest models from Chrysler, Jeep, Dodge, Ram Truck and Fiat at the Denver International Auto Show. It is a hand-on opportunity for auto show goers to participate in a real driving experience with Chrysler Group products at no additional charge.

Consumers coming to the auto show on Friday, April 1 (Noon – 6:00 PM), Saturday, April 2 (10:00 AM – 5:00 PM) or Sunday, April 3 (10:00 AM – 5:00 PM) can get behind the wheel of any or all of the following Chrysler Group products:
Chrysler 200, 300, Town & Country
– Dodge Charger, Journey and Durango
– Jeep® Grand Cherokee and Compass
– Ram Trucks
– Fiat 500

Entrance to the Chrysler Drive experience is located at the 14th Street Main Lobby of the Colorado Convention Center. Drivers must be 18 years or older and passengers must be 8 years or older to participate.

“We have ensured that current and potential customers are given a hands-on experience with the new line-up across the Chrysler Group brands,” said Jeff Hines, director of Chrysler Group’s Denver Business Center.

“With the introduction of Camp Jeep® Denver and ‘The Chrysler Drive’ experience, we have transformed the auto show space to feature our all-new and significantly improved vehicles. We are also pleased to debut the FIAT brand to the auto show.”

Source: FIAT & Chrysler




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Fiat brand records the lowest C02 emissions rating in Europe for fourth straight year

Fiat brand records the lowest C02 emissions rating in Europe for fourth straight year

For the fourth straight year, Fiat brand automobiles has recorded the lowest level of carbon dioxide emissions (C02) for vehicles sold in Europe.

The automaker had an average measurement of 123.1 grams of C02 per kilometer – a drop of 4.7 (g/km) from the previous year.

Fiat Automobile Group also ranked first with a rating of 125.9 g/km.

Over the past four years, Fiat brand automobiles has reduced its C02 emissions an average of 10 percent from 137.3 to 123.1 – a full four years ahead of the European Union target set for 130 g/km by 2015.

Recent technologies introduced by Fiat include the TwinAir engine, the world##Q##s most “ecological” turbo; alternate fuels including liquid propane gas (LPG); and eco:Drive, an innovative technology that encourages driving that is more responsible and eco-compatible.

In the United States, the new Fiat 500 marks the introduction of Fiat Multiair fuel delivery system to North America.

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Standard on the 1.4-liter engine in the Fiat 500, Multiair increase fuel economy by up to 10 percent and reduces emissions by 10 percent without any loss in power.

Many of Fiat##Q##s technical innovations in fuel delivery are grouped within the “Air Technologies” brand that helps provide solutions in an economical and low environmental impact without giving up the driving pleasure that is characteristic of Fiat brand cars.

Source: Chrysler USA




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About Chevrolet Cruze’s Innovative electrical technology

Cruze’s Innovative Electrical Technology Saves Fuel

Improving fuel economy in the Chevrolet Cruze consists of many small steps, including reducing the energy consumed by the alternator to help make the engine run more efficiently.

Officially, it is a patented General Motors technology called Regulated Voltage Control or RVC.

“We estimate RVC improves fuel economy on the Cruze by up to 1.5 percent,” said Doug Dickson, an electrical engineering specialist with the GM Global Energy Center. “To a Cruze customer, RVC enables them to get more than eight additional miles of range on every tank of fuel.”

With RVC, the power that runs from the alternator to the battery is reduced from 14 volts to 12.8 volts under normal driving conditions. This allows the alternator to focus the power on the vehicle’s electrical loads and avoid charging the battery with current it doesn’t need.

When the voltage to the battery is reduced, the demand on the alternator is reduced. That in turn reduces the alternator’s pull on the engine, allowing the engine to run more efficiently.

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With the engine running more efficiently, fuel economy is improved.

When the battery is in a high state of charge, regulated voltage control extends to supplying some of the power to handle the load created by vehicle electronics, such as the radio.

The sharing further reduces the electrical demands on the alternator and the engine helping to gain further engine efficiencies.

When the battery charge drops below a pre-determined level, the alternator automatically knows to route the necessary voltage to recharge the battery. This regenerative recharging automatically occurs when the vehicle is decelerating. So even though the battery is handling more of the vehicle’s electrical load, it will remain at a high state of charge.

“Engineers left no stone unturned when it came to implementing fuel saving technologies on the Cruze,” Dickson said. “Fuel economy is becoming a greater factor in purchasing decisions.” wrote General Motors.




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Chevrolet Unveils Colorado Show Truck

Chevrolet today revealed the Colorado Show Truck in advance of the Bangkok International Auto Show, where it is making its global public debut.

The concept previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet’s strong truck DNA and award-winning heritage. The Colorado goes on sale in Thailand later this year.

“Thailand is the world’s-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales.

“Trucks have been part of Chevrolet’s core for nearly all of its 100-year history. The Colorado reinforces that heritage with expressive design, refinement and uncompromising capability.”

The show truck features an extended-cab body atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. Power comes from an efficient 2.8L turbo-diesel engine, which produces a broad torque band for excellent cargo and towing capability.

“Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market,” said Brad Merkel, GM##Q##s global vehicle line executive.

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“It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs.”

While the new Colorado was developed within GM’s global product development organization, engineers took careful steps to ensure it would meet local market needs. Roberto Rempel, GM##Q##s global vehicle chief engineer, lived in Thailand for several months during the truck’s development, immersing himself in the market and observing how the Thai people use their trucks and the road conditions they experience.

“Pickups are instrumental in the vibrant Thai economy and owners take great pride in their trucks, which are used for both work and personal driving,” he said.

“These customers ask a lot of their trucks, so the powertrains and chassis must be very robust to earn their trust – and that’s exactly what we’ve delivered.”

Inside, there’s another signature Chevrolet cue: a dual-cockpit instrument panel design.

It flows into the doors, with continuous lines that create a floating, wraparound effect, amplifying the Colorado’s feeling of spaciousness. Ice-blue lighting and high-quality, “double-faced” leather-trimmed seats add sophistication and refinement.

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“The interior is designed to deliver a premium and inviting environment, with a greater feeling of spaciousness than is typically found in midsize trucks,” said Welburn. “There’s also great attention to detail in the execution of the features you see and feel.”

A brace of motorcycle-inspired, three-dimensional gauges stand out on the instrument panel, projecting a sporty appearance.

Contrasting trim used with the light-colored leather seating, dark wood trim accented with chrome and low-gloss and soft-touch materials are used throughout for a premium feel.

A number of storage compartments are located throughout the interior, including a covered center bin for concealment of valuable items, and a large, dual glovebox.

Additional features include a dual-zone, digital climate control system and the latest in “infotainment” technology. The show truck highlights an ergonomically positioned 7-inch LCD display in the center stack, for easy viewing and intuitive control of Web access, navigation, music and hands-free phone features.

Source: General Motors




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Audi R18 Evolution is under testing

Audi tests next R18 evolution

Audi
has put the next stage of its R18 project to the test: The latest version of its new diesel race car, which will appear in the 24 Hours of Le Mans, was test-driven for the first time in the USA.

The “Evolution 2” Audi R18 is the result of the findings of previous test drives and wind tunnel testing, with a particular focus on improved aerodynamic efficiency and cooling of the interior of its V6 TDI engine.

It clocked up its first test kilometers on a proving ground in Florida last week, as the 12 Hours of Sebring were held.

The Audi R18 made its first public testing appearance after the 12-hour race in Sebring. Since then, internet forums have been abuzz with comments and discussions concerning the new, enclosed LMP1 race car.

The comments on the photos and videos of the vehicle range from “magic” to “looks like a stealth airplane” and “sounds like a jet.”

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Two “Evolution 2” R18 vehicles (chassis numbers 101 and 102) were put to the test during the four days of testing in Sebring, together with an R15 TDI as a reference vehicle.

All ten Audi racing drivers were involved in testing the three vehicles, clocking up thousands of test kilometers to generate important findings relating to vehicle setup, aerodynamics, tires, cooling, and reliability.

The two R18 vehicles set off on their return journey to Europe as airfreight. Starting Monday, they will be dismantled and thoroughly analyzed at Audi Sport in Ingolstadt.

The Audi R18 will make its next appearance on the famous racetrack in Le Mans, when the definitive design of the vehicle for the 24 Hours of Le Mans 2011 will be unveiled at the official testing day on April 24. The R18 is scheduled to compete for the first time in the 6-hour race in Spa-Francorchamps on May 7. This year’s 24 Hours of Le Mans will take place on June 11/12.

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Audi A4 and Audi A8 “2011 All-wheel Drive Cars of the Year”

Audi A4 and Audi A8 “2011 All-wheel Drive Cars of the Year” – Audi most successful premium brand in all-wheel drive segment

Broadest all-wheel drive model lineup in premium segment with 437,792 automobiles with quattro drive produced in 2010. Audi once again sold more automobiles with all-wheel drive than any other premium manufacturer.

The brand with the four rings produced 437,792 vehicles with quattro drive last year. In the year in which Audi celebrated “30 years of quattro,” around 38 percent of all cars produced worldwide were equipped with the all-wheel drive technology. With 74,262 new car registrations for all-wheel drive models, Audi also topped the competition in Germany.

The most popular Audi model with quattro drive in 2010 was the Audi Q5, 155,025 units of which were built. In the months ahead, the brand will further expand its all-wheel drive lineup in the SUV segment with the Audi Q5 hybrid quattro and the compact Q3. But it is not just SUV drivers who are turning to quattro; the all-wheel drive technology is a popular choice of Audi customers for all other model lines as well. From the Audi A3 to the A8, nearly one quarter of the automobiles produced in 2010 had quattro on board.

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“quattro is one of the Audi brand’s greatest success stories, and today we are writing what may well be its most exciting chapter,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “As we move down the road toward electric mobility, we see entirely new possibilities for quattro technology. The electric quattro of the future will be even more agile, safer and – above all – more efficient,” adds Schwarzenbauer.

Audi customers today can choose from more than 130 quattro model variants, taking all the different body types, engine versions and transmission options into account. Audi thus offers by far the widest range of all-wheel drive models in the premium segment. There are also a number of technical solutions for delivering power to all four wheels.

Behind the successful quattro principle are four different technologies, which Audi is constantly refining in order to build the ideal all-wheel drive system for each vehicle concept. The latest evolutionary stage of the quattro system featuring a crown-gear center differential and torque vectoring is available in the Audi RS 5, A7 Sportback and the new A6.

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The quattro drive system also recorded yet another success in the voting for the “2011 All-wheel Drive Car of the Year.” As in 2010, more than 119,000 readers of the trade journal Auto Bild Allrad chose the Audi A4 (“All-wheel drive cars from €25,000 to 40,000”) and the A8 (“All-wheel drive cars over €40,000”) as the winners of their respective classes. This marks the sixth year in a row that Audi has had two winners in this competition.

Three second-place finishes round out the brand’s outstanding results this year. The readers of Auto Bild Allrad had a total of 136 vehicles in nine categories from which to choose. Dr. Hans-Peter Kleebinder, Head of Marketing Germany, accepted the coveted awards on behalf of Audi in Frankfurt this evening (via Audi USA)




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Car Warning Lights

What Car Warning Lights Mean?

Cars are controlled by computer systems that monitor an assortment of critical components. When the computer “senses” the car is operating outside of standard parameters, it stores trouble codes in its memory and triggers a light that appears on the dash to indicate that there is a problem. A scanner tool needs to be connected to the car’s computer in order to retrieve the stored trouble code(s). Often, the code doesn’t tell exactly what’s wrong or what component is faulty; it only indicates what system is malfunctioning and where the technician needs to start looking.

Check Engine Light : This light usually points to a problematic circuit, as opposed to a specific component, sometimes resulting in a lengthy process to identify, diagnose and repair. We strongly recommend that you get it checked out or you risk damaging the engine or emission components.

What is the most common reason for a check engine light to illuminate? A loose or faulty gas cap! After filling up, make sure you secure your cap on tightly.

SRS Light :This is your airbag system. Given that this is a safety system, it is well monitored with sensors and automatic self-tests. The slightest malfunction illuminates the SRS light. The vehicle can still be driven, at the risk of your safety.

ABS Lights: The ABS system helps you from skidding out of control during braking by limiting your wheels from locking up/skidding. The vehicle can still be driven, at the risk of your safety.

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Low Coolant Light: This will come on when the coolant drops below the level sensor. The most common reason is a leak or an electrical fault in the warning lamp circuit.

Can it be driven? If there are no major leaks, the vehicle is not overheating and there is still some evidence of coolant in the overflow bottle, it can be driven. If you can see coolant leaking on the ground (typically a green color), than tow it.

Red Oil Light On: Stop driving immediately and shut the engine off! Your engine oil may be low or there may be an issue with the circuit. Refer to the owner’s manual, check the oil level and add as necessary. Internal engine damage can occur if this is not taken care of promptly.

Red Brake Warning Lights: DANGER! If the brake pedal feels abnormal or spongy—don’t drive—tow it! Make sure that your emergency brake is not on as this will illuminate a red brake warning light.

Yellow Brake Warning Light: This is an early warning system for brake pad wear. Have your brakes checked to decrease the possibility of extensive damage.

Can it be driven and for how long? Yes. How long depends on your driving style. City drivers with constant stop-and-go traffic will need their brakes addressed before someone who does highway driving. However, you can do more damage to the brakes by wearing the pads down to the metal backing plate, which could then damage your rotors. If you continue to drive until you hear or feel grinding, you should stop driving and have your vehicle towed.

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Air Suspension Lights : Indicate that there is a leak of air or hydraulic fluid.

Can it be driven? Sometimes, but if the suspension is lower than usual, and/or the vehicle just doesn’t feel right, tow it! Extensive damage could result if the suspension drops too low while driving.

Tire Pressure Warning Light: If your tire is low on air, your car lets you know via sensors mounted in various places. Sometimes the reset procedure is as simple as pressing a button. Other times, it involves setting the tire pressures and recalibrating the computer.

Emission Warning Light: This lets you know that an emissions component has failed or detected a fault. If the light starts flashing, pull over and shut off vehicle immediately. Restart if the light is not flashing. If the light continues to flash, shut off and have it towed. A flashing light usually means the catalytic convertor(s) are being damaged, wrote on her blog, “Judy Curry (I am modern)”.




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(P) Speed date with Mercedes SLK

(P) Speed date with Mercedes SLK

Speed Date with Mercedes – A beautiful woman, a beautiful roadster and you play the leading roles in ##Q##Speed Date##Q##, the interactive road movie featuring the new SLK.

Watch the trailer to get a little taste of the multimedia web special with the new Mercedes-Benz SLK. Start your personal ##Q##Speed Date##Q##

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(P) Win a MINI Cooper Countryman




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About Audi driving experience – What is Audi Connect?

Audi Connect provides the occupants of the vehicle with services that add significant value to the driving experience. At this time the following services are available:

Voice-activated Google Earth™ (first-to-market)
The MMI® Navigation Plus can now be used with Google Earth™. With the 3D terrain and topology of Google Earth™ combined with Sirius Traffic™ data on Audi’s navigational map information, a true aerial view of your route becomes your guide. You can also view 3D models of buildings on Audi’s in-vehicle map data for a dynamic driving experience where you navigate streets like never before. Real-time traffic is displayed on maps whenever using the Navigation features to help you avoid delays and choose an alternate route.

Google™ Local search
With Google™ Local Search you can retrieve detailed information about travel destinations, such as restaurant or hotel hours, pricing and customer reviews based on data at Google. On the map display, your current location appears along with icons indicating nearby attractions (i.e., a knife and fork indicate a restaurant), and you can obtain more information by clicking the icon.

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Sirius Traffic™ overlaid onto Google Earth
Real-time traffic information from Sirius is combined with Google Earth™ imagery for a clear, color-coded overview of local congestion to warn you of traffic situations and help plan your route.

Real-time Information
Audi Connect enhances the current capabilities of the MMI unit with several features new to the Audi brand including, Real-time localized Travel and Weather information, Real-time News feeds from varied News sources, and Real-time localized fuel updates that detail local gas station brands, pricing, and proximity to vehicle. The driver can set preferences for current location, destination location, or any other location desired.

myAudi Destinations
The myAudi Destination feature allows registered users to log on to Google Maps™ from any location and download destinations to the vehicle. Up to 50 destinations can be cached in the customer’s myAudi account, and can be used at any time in the MMI® navigation plus system.




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New BMW 7 Series presented on the floor by JLo & Pitbull

In her latest music spot, Jennifer Lopez promotes brands like Lady Gaga. The newest BMW 7 Series & BMW logo are visible from the beginning. Besides the Pitbull in the video can be seen brands like BMW 7 Series, Swarovski and Crown Royal.

On the Floor has blown past 13 million views (6 million on Saturday alone) and more than 36,000 comments on YouTube.

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Chinese Angry Owner Destroys His Lamborghini Gallardo With a Sledgehammer

A Lamborghini Gallardo was destroyed by a group of men in the Chinese city of Qindao. The owner of the Italian sports car decided to smash it to show his disappointment with Lamborghini.

The Lamborghini Gallardo was bought six months ago, but the engine failed to start on November 29, 2010.

The owner contacted the Lamborghini dealer in Qingdao and they transported the Gallardo to their maintenance center.

The engine problem wasn##Q##t solved, but instead the bumper and chassis were damaged by the transport.

The owner complained by the dealer but they refused to take responsibility in this matter, so the angry owner contacted Lamborghini CEO Stephan Winkelmann, the brand##Q##s China headquarters, its after-sales service manager for Asia-Pacific region, and the brand##Q##s owner Volkswagen Group, but the problem was not solved.

Angry about the service, the owner felt his consumer rights were ignored. So he decided that the best way to gain attention was to destroy his car on the 15th of March, which is also World Consumer Rights Day.

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Apparently, he hired people to publicly destroy his car with hammers and make his statement. This protest was made to provoke public support and goad the manufacturer to respect his consumer rights.




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Audi R8 GT U.S. pricing starts at $196,800

Audi R8 GT U.S. pricing starts at $196,800 as sales of limited-production sports car begin

Media overview:
– Only 333 Audi R8 GT models will be built worldwide; 90 for U.S sales
– Extensive use of carbon fiber parts makes the Audi R8 GT about 180 pounds lighter than the Audi R8 5.2 quattro coupe
– Modified 5.2-liter engine achieves 560 hp, 0-62 mph time of 3.6 seconds, top speed of 199 mph

Audi of America established prices for the limited-production 2012 Audi R8 GT starting at $196,800 at the launch of sales in the U.S. market.

The Audi R8 GT is the lightest, fastest and most powerful entry in the Audi supercar lineup, which has won global acclaim. Only 333 Audi R8 GT models will be produced worldwide, with 90 slated for U.S. buyers.

The 2012 R8 GT receives significant exterior modifications aimed at enhancing its already stellar handling, and it is powered by a modified 5.2-liter V10 FSI engine that produces 560 horsepower (35 hp more than the R8 Coupe 5.2 quattro and the R8 Spyder 5.2 quattro).

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The 2012 R8 GT employs the R tronic sequential manual transmission. This pairing produces a top track speed of 199 mph, and a 0-62 mph time of 3.6 seconds. Overall, the Audi R8 GT will provide drivers with high lateral acceleration and a low center of gravity.

The signature Audi ASF® lightweight construction of the Audi R8 GT, combined with extensive use of lightweight carbon fiber body parts reduces the weight by approximately 180 pounds when compared to the Audi R8 Coupe 5.2 quattro. Key carbon fiber components are the rear hatch, spoiler and diffuser.

The Audi R8 GT continues the heritage of mid-engine configuration with quattro® all-wheel drive that has distinguished all R8 variants. The axle load distribution of the R8 GT will be 43/57 front/rear. Integrated into the front differential is axle-load-optimized torque split with self-locking differential in the rear axle.

The newest member of the Audi sports car family was inspired by the Audi R8 LMS GT3 race car. To convey its limited-edition nature, the Audi R8 GT will come with a variety of exclusive interior and exterior touches. Each car will have a numbered gearshift knob.

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The instrument cluster will be white with the R8 GT logo and the interior will feature carbon matte inlays. The seats, headliner, steering wheel and handbrake lever will be black Alcantara® with contrast stitching. Door sills will include aluminum inserts with the R8 GT logo.

On the exterior, the grille, distinctive sideblade and other trim parts will come in exclusive matte finishes. The Audi R8 GT will also be available in an exclusive new color: Samoa Orange.

Optional carbon-fiber reinforced ceramic brakes are available to provide superb fading resistance even in racetrack conditions. Brake calipers with a red anodized finish come with the ceramic brakes. A 12-speaker, 495-watt Bang & Olufsen® sound system is also available.

The Audi R8 GT offers other trim and wheel options to personalize the full array of standard features.




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Tinie Tempah loves Mercedes Benz S Classe




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2012 New BMW 6 Series

2012 New BMW 6 Series Review

BMW presents the third generation of the BMW 6 Series Coupe. The vehicle combines the dynamics of a 2+2-seater sports car with touring comfort.

The body length and wheelbase 75 millimetres longer than the predecessor model, enhancing seating comfort for rear passengers with a esporty appearance thanks to a 39-millimetre increase in width and 5-millimetre reduction in height.

The model will have two engine variants available from launch: BMW 650i Coupe with eight-cylinder powerplant (300 kW/407 hp), BMW 640i Coupe with six-in-line petrol unit (235 kW/320 hp).

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Audi confirms expansion of its clean diesel TDI model lineup for U.S.

Audi confirms expansion of its clean diesel TDI model lineup for U.S.

Johan de Nysschen, President, Audi of America announced Tuesday during a live webcast press conference that Audi will be expanding its clean diesel TDI model line by offering the Q5, A6, and their flagship model A8 with clean diesel engine options within the next 2 years.

He said “According to our sources, all three of the next Audi diesels will use the 3.0-liter TDI already federalized and offered in the Q7 crossover. That engine produces 225 hp and 406 lb-ft of torque and with 5600 pounds to carry, delivers an 8.5-second 0-60 mph time and fuel economy figures of 17 mpg in city driving and 25 on the highway.

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McLaren MP4-12C GT3 tested at Silverstone, UK

McLaren MP4-12C GT3 tested at Silverstone, United Kingdom

15 years since a McLaren F1 GTR famously won the gruelling Le Mans 24 Hours race on its debut, McLaren has begun development work to turn the new MP4-12C into a limited volume of GT3 racing cars.

These will be available in time for 2012 GT3 championships.

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Audi R15 TDI bids farewell at Sebring

Audi starts the 2011 sports car season in the 12 Hours of Sebring on March 19. Making its final appearance is the Audi R15 TDI, which had to be modified to comply with the new regulations and which carries the project name “R15 plus plus” internally.

Timo Bernhard/Romain Dumas/Mike Rockenfeller (D/F/D), last year’s Le Mans winners, as well as Dindo Capello/Allan McNish/Tom Kristensen (I/GB/DK), Le-Mans winners from 2008, drive the two diesel race sports cars.

A long sports car season starts for Audi Sport Team Joest in March: On the agenda up to November are seven races, the Le Mans test weekend and numerous tests with the Audi R15 TDI and the new Audi R18, which does not, however, race at Sebring.

So as not to interrupt preparations for the 24 Hours of Le Mans on June 11/12 the test and development program with the R18 continues to run in parallel to the opening round of the Intercontinental Le Mans Cup 2011 (ILMC) season.

As a result one car in particular bids farewell at the 12 Hours of Sebring, a car that made its debut here two years ago: the Audi R15 TDI. It celebrated its 2009 premiere with a victory – the ninth for Audi in this traditional event in US state of Florida since 2000.

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For the second appearance at Sebring the diesel racing sports car competes under completely new conditions.

New technical regulations from the Automobile Club de l’Ouest (ACO) are valid in 2011, for which Audi has developed the “closed cockpit” R18. Older models like the R15 TDI may only compete in heavily modified form with greatly restricted engine power. Just how these cars will fare against the new models remains to be seen.

The new LMP1 prototype regulations limit engine displacement for new models such as the Audi R18, which will contest its first race in May, to 3.7 liters. Older cars like the Audi R15 TDI will be slowed down accordingly.

To this end, the 5.5 liter V10 engine in the Audi R15 TDI must now draw air through two intake-air restrictors of 33.5 millimeter diameter – this is four millimeters less than before. At the same time the boost pressure is reduced by 23 percent to 2,000 millibar – 2,590 millibar was allowed before.

The fuel tank may only hold 65 instead of the previous 81 liters of diesel, the fuel flow restrictor in the autonomous refueling tank was also reduced by five to 28 millimeters. “The drivers felt the engine restrictions very clearly during the test in Florida.

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They miss several dozen horsepower,” explains Ralf Jüttner, Technical Director of Audi Sport Team Joest. “The reduction in tank volume sounds drastic at first, but the engine obviously also consumes less. The slower flow rate from the external tank means that pit stops will certainly not be any shorter despite the smaller fuel tank volume.”

The Audi R15 TDI makes its farewell appearance in Florida in the hands of two successful driver line ups.

Timo Bernhard and Romain Dumas, who won at Sebring in 2008, share the car with start number “1” with Mike Rockenfeller. Dindo Capello/Tom Kristensen/Allan McNish, the Sebring winners in 2009, drive the “2” numbered Audi.

Two new partners are also part of the team for the first time at Sebring: Lining up alongside Bosch, Mahle, Michelin and TAG Heuer to partner the Audi sports car program from 2011 are Alpinestars, specialists for motorsport and extreme sports clothing as well as street wear, and lubricant manufacturer Castrol.

With Castrol a familiar face returns to the side of Audi Sport; the two companies were already very successful together in competition as partners in the DTM, super touring cars and in rallying.

Source: Audi




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Best drifts performed by professional drivers




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About cars: brake disks

Brake failure has resulted in accidents over the years. That’s why it’s important for drivers to pay attention to their vehicle’s brake components by checking on them regularly.

After all, it’s not just their lives that are on the line; there are also the lives of the people tagging along with them to consider. One component that should be periodically checked is the brake disc.

Installed on the wheel or axle, the brake disc works on stopping your vehicle from moving thanks to the friction it generates after it’s squeezed by the brake caliper and pads. It’s made from high-grade materials such as reinforced carbon or ceramic-matrix composites to keep it from succumbing to the heat produced when friction is generated.

Of course no matter how careful you are, the brake disc will eventually succumb to wear and tear. So to help you determine whether it’s time to bid them good-bye, here are some things you should be aware off:

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  1. – Squealing sounds every time you hit the brakes is your brake disc’s way of telling you that it’s about to go. So don’t take it lightly. Have it inspected and replaced if needed.
  2. – The thickness of the brake pad’s lining shouldn’t be near the steel backing plate. If it is, replacement needs to be done to avoid brake failure.
  3. – A brake disc that’s scored or unevenly worn-out should also be looked into. Either have your mechanic fix it by regrounding it or have it replaced if it’s beyond repair.

Remember, brake failure is one of the primary causes of road accidents. So if you want to avoid falling prey to this, make sure you have a brand new brake disc today. Most web sites offer this component in their catalog along with the benefits of free shipping.




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Audi: Best result in corporate history

Audi cars: Best sales result in corporate history

A total of 1,092,411 Audi brand automobiles delivered during the 2010 fiscal year; €35.4 billion in revenue, €3.34 billion operating profit; operating return on sales of 9.4 percent.

The Audi Group has concluded the 2010 fiscal year with a record result. “The operating profit of €3.34 billion shows how profitable Audi is. We are growing not only in China, but in many regions around the world. The Audi brand has outpaced the growth of the overall market, especially in the United States,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We’ve started the year off well and we’re targeting more than 1.2 million deliveries to customers for the total year,” Stadler said.

For Audi, 2010 was the best year for sales in the Company’s history. Deliveries of Audi brand automobiles on worldwide markets rose last year by 15 percent to 1,092,411. Revenue rose during the 2010 financial year by a disproportionately high rate to €35,441 million (29,840 million)* – an increase of 18.8 percent.

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The Audi Group significantly increased its operating profit by 108.2 percent to €3,340 million (1,604 million). The profit before tax, at €3,634 million (1,928 million) was 88.5 percent above that of the previous year. Profit after tax rose by 95.2 percent to €2,630 million (1,347 million).

The Company increased its operating return on sales to 9.4 percent (5.4 percent). Return on investment also reached a new peak, at 24.7 percent (11.5 percent).

Net liquidity increased by 25.5 percent to €13,383 million (10,665 million).

The successful performance of the Audi Group was particularly due to a multitude of new product launches in the past year: the new models range, among others, from the flagship A8 to the A7 Sportback and the Audi A1 – the first Audi premium car in the subcompact segment.

“These new record levels for all key financial indicators underscore the high competitiveness of the Audi brand,” said Axel Strotbek, Board Member for Finance and Organization at AUDI AG.

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Source Audi




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Renault Clio presents ‘Va va voom’

Renault Clio presents ##Q##Va va voom##Q## campaign

To support its high-profile Clio ‘Va Va Voom’ ads, Renault has launched a Facebook campaign. ‘Va Va Voom’ Facebook fans vote for their ‘Kings and Queens’ of Va Va Voom for chances to win impressive prizes.

Winners revealed each week in satirical web show hosted by up-and-coming comedian Chris Martin! Please welcome the latest Renault Clio spot …

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New Range Rover Evoque – Pulse of the city

Range Rover Evoque brings sensational coupé design to one of the world’s greatest marques.

Light-footed and nimble, it’s unmistakably a Range Rover for today’s demanding driver – with an engaging blend of dynamic handling and refined engineering.

It’s the smallest, lightest and most fuel-efficient Range Rover ever, with an irresistible presence.

And with a tempting array of exterior and interior designs to choose from – plus a host of advanced technology – you can personalise Range Rover Evoque to your own individual taste and lifestyle.

A true Range Rover in compact form, it’s now available in two distinct body styles.
Coupé – the compact premium crossover. And 5 door, with its sleek, striking design and practical profile, adaptable to suit a wide variety of lifestyles.

We want to bring your city to life through the people that make it amazing. From artists and designers, musicians and bloggers, even trapeze artists, we##Q##re calling everyone and anyone that shape the cities they live in. And yes, that means you.

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2011 Audi Q5 hybrid quattro

Power like a V6, fuel consumption like a four-cylinder TDI – the Audi Q5 hybrid quattro, scheduled to arrive at dealerships at the end of the year, is the first mass-produced hybrid model from Audi that makes use of two drive systems. Delivering 180 kW (245 hp) of system performance and 480 Nm (354.03 lb-ft) of torque, its 2.0 TFSI gasoline engine and electric motor ensure sporty dynamics while achieving an average fuel consumption in the normal cycle (NEDC) of under 6.9 liters per 100 km (33.60 US mpg).

During the development process, Audi focused on a high share of electrically powered driving. The sportiest hybrid SUV on the market can drive up to 100 km/h (62.14 mph) under electric power alone and covers about three kilometers locally emission-free at a speed of 60 km/h (37.28 mph). With the powerful, lightweight lithium-ion battery and many other solutions, the Audi Q5 hybrid quattro represents the state of the art.

Performance
The 2.0 TFSI and the electric motor of the Audi Q5 hybrid are mounted directly behind one another as a parallel hybrid system – a straight-line concept with impressive efficiency. Together they have a system output of 180 kW (245 hp) and a system torque of 480 Nm (354.03 lb-ft). The Audi Q5 hybrid sprints from 0 to 100 km/h (62.14 mph) in 7.1 seconds, while the interim sprint from 80 to 120 km/h (49.71 to 74.56 mph) is accomplished in fifth gear in 5.9 seconds. The propulsion ends at no less than 222 km/h (137.94 mph).

In the normal cycle, the Audi Q5 hybrid quattro consumes 6.9 liters of fuel per 100 km (33.60 US mpg) – that corresponds to a CO2 emissions level of 159 g per km (257.50 g/mile). The 75-liter (19.81-US gallon) tank yields an impressive range comparable to that of a TDI.

Drivetrain
The 2.0 TFSI in the Audi Q5 hybrid quattro has a displacement of 1984 cc. Its output is 155 kW (211 hp), with the maximum torque of 350 Nm (258.15 lb-ft) permanently available between 1,500 and 4,200 rpm. The four-cylinder unit combines gasoline direct injection with turbocharging. The Audi valve lift system (AVS) further increases power, torque and efficiency by switching the stroke of the exhaust valves between two stages depending on the load and rpm.

The 2.0 TFSI has been overhauled in some respects for use in the Audi Q5 hybrid. The drive of the ancillary units has been dropped, and the crankshaft bearing and fine tuning of the turbocharger have been adapted to the specific demands. A secondary air system at the cylinder head makes sure that the exhaust gas treatment cuts in particularly fast. Integrated in the engine control unit, the so-called hybrid manager controls the efficient change and smooth transitions between the operating modes.

A largely modified eight-speed tiptronic serves as the power transmission without the aid of a torque converter. Its place is taken by the disk-shaped electric motor, combined with a multi-plate clutch bathed in oil, which couples and decouples the electric motor and the TFSI. The innovative decoupler operates precisely and smoothly in any situation.

The highly comfortable and fast-shifting hybrid gear unit contributes significantly to the efficiency of the Audi Q5 hybrid – its eight gears are widely spaced. When the 2.0 TFSI is deactivated, an electric pump maintains the oil pressure in the hydraulic system to safeguard the convenient start-stop feature.

Power electronics and electric motor
The radiator tank in the engine bay houses the power electronics. The so-called pulse-controlled inverter serves as a controller between the battery, which outputs direct current, and the electric motor that operates on alternating current. Innovative technologies keep the volume and weight of the power electronics low, with cooling provided by a separate low-temperature water-filled circuit. The component includes a DC/DC converter that couples the electric consumers in the 12 V electrical system with the high-voltage network.

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A permanently excited synchronous machine serves as an electric motor, as a starter and – during deceleration – as an alternator. It delivers up to 40 kW (54 hp) of power and 210 Nm (155.63 lb-ft) of torque. The electric motor is integrated in the engine’s cooling circuit.

Battery
A lithium-ion battery system, weighing merely 38 kg (83.78 lb), serves as the energy store for the electric motor of the Audi Q5 hybrid quattro. The compact unit with its 26-liter (6.87 US-gallon) capacity is positioned in a crash-safe area under the loading floor, with hardly any detriment to the luggage compartment. The battery consists of 72 cells; at 266 volts its nominal energy is 1.3 kWh and its output 39 kW.

The lithium-ion battery is cooled by air in two ways, depending on the requirement. At low-temperature load, it draws temperate air from the vehicle interior by way of a fan. If its temperature exceeds a certain limit, a separate refrigerant circuit is activated. It is coupled to the main climate control system of the vehicle and uses a separate evaporator. This efficient, active cooling mechanism is a major factor in the hybrid system’s high electric availability and sets the Audi Q5 hybrid quattro apart from many other hybrid vehicles.

Operating modes
The Audi Q5 hybrid quattro can be driven in five operating modes. Driving with the combustion engine alone, with the electric drive alone or in hybrid mode is possible, as are recuperation and boosting. At a standstill – before starting or at a traffic light, for instance – both drive sources are deactivated. In this “comfort” start-stop mode, the climate control system remains active. Once the driver releases the brake, the Q5 hybrid quattro begins coasting. It can be driven up to 100 km/h (62.14 mph) under electric power – with almost no noise or local emissions. At a constant speed of 60 km/h (37.28 mph), it has a range of 3 km – enough for many residential areas and city centers.

The driver can change between three programs using a button on the center console or the selector lever. The EV characteristic map gives priority to the electric drive in the city, the D mode controls both motors for optimal consumption, and the S mode as well as the touch control gate of the tiptronic are designed for a sporty driving style.

If the driver accelerates quickly, the combustion engine takes over and delivers traction. Now the electric motor’s main job is to power the on-board consumers and keep the accumulator battery charged. In quick acceleration, or “boosting,” the electric motor operates together with the TFSI; at full throttle in the S mode the full system output is briefly available. In such cases, the hybrid drive supplies the propulsion power of a large naturally aspirated engine, but with far more efficiency.

When the driver releases the accelerator, the electric motor acts as an alternator and recovers energy. In most situations the TFSI is then decoupled from the drive system so as not to cause any drag losses. The electricity recovered by the electric motor here and in braking is buffered in the lithium-ion battery. If the driver brakes only slightly, the electric motor performs the deceleration by itself; in more forceful braking the hydraulic braking system is simultaneously activated.

Vehicle operation
The Audi Q5 hybrid features a novel display concept, in which each of the hybrid drive’s driving modes can be experienced. The tachometer has been replaced on the instrument cluster by a “power meter,” with a needle that indicates the total system output on a scale of 0 to 100. A second scale is divided into colored segments; its green and orange segments clearly show which drive system the Q5 hybrid quattro is currently using. An additional instrument displays the charge level of the battery.

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At the same time, the display of the driver information system and the large monitor of the MMI Navigation plus show the operating states and power flows in the hybrid system in elegant graphics with a three-dimensional effect. The MMI screen also displays differentiated consumption and recuperation statistics in easily understandable bar graphs.

The latest-generation MMI navigation plus is standard in the Audi Q5 hybrid quattro. The storage capacity of the hard drive is 60 GB, the menus can be selected via a state-of-the-art wizard, and the album tracks are displayed using the cover artwork. An external device such as a cell phone or player can be connected via Bluetooth, and the voice input understands town and street names in a single command. The resonant Audi sound system is also standard.

quattro drive and chassis
quattro permanent four-wheel drive reliably applies the power of both power units to the road in any situation. In the normal condition the sporty drive is emphasized at the rear; if need be, it transmits most of the power to the axle with the better traction. The sophisticated chassis includes many aluminum components for reduced weight. The Audi Q5 hybrid quattro is capable of pulling trailer loads of up to 2000 kg (4,409 lb).

The steering is based on an electromechanical system. The system is extremely efficient because it consumes no energy when driving straight ahead. The brake servo is additionally supplied by an electric vacuum pump. A complex control strategy adapts the braking to the conditions of electric driving and energy recuperation.

Exterior
Subtle visual effects on the exterior are a signature feature of the Audi Q5 hybrid quattro. The rear hatch, fenders and aluminum door sills bear hybrid badges. The radiator grill is painted a high-gloss black, and the tailpipes are trimmed in chrome. An exclusive paint finish in Arctic Silver metallic is available as an option.

The 19-inch cast aluminum wheels were specially designed for the hybrid – their ten spokes are reminiscent of turbine blades. The tires are size 235/55. Audi also offers customers 19- and 20-inch diagonal wheels, and an S line bumper is available from quattro GmbH.

The body is extraordinarily light, with the rear hatch and engine hood made of aluminum. The rigid body shell incorporates hot-shaped steel in numerous places, combining low weight with extremely high strength. Despite an extensive array of standard equipment, the Q5 hybrid quattro with its curb weight of less than 2000 kg (4,409 lb) is the lightest hybrid SUV on the world market. All of its hybrid components add less than 130 kg (286.60 lb) of extra weight.

Equipment and trim
The climate control system in the Audi Q5 hybrid is adapted to the requirements of electric driving. A high-voltage electric drive was used for the compressor. It operates on-demand, making it highly efficient. An electric auxiliary heater ensures that the cabin heats up quickly.

The Audi Q5 hybrid quattro offers virtually the same equipment as its successful sibling models – the model series leads the European market in the mid-sized SUV segment. The options also include the advanced Audi driver assistance systems.

A new feature is Internet connectivity via the optional Bluetooth car phone online. A UMTS model connects to special services from Google and the World Wide Web, allowing the car to retrieve the latest news and weather information. Through the fast connection the hybrid SUV also downloads three-dimensional satellite images and aerial photos from Google Earth. These appear in a bird’s eye view on the monitor, and the computer fills in the roads. Another high-end feature is the WLAN hotspot, which allows passenger to connect up to eight terminal devices to the Internet.

SOURCE: Audi USA




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2011 Audi A3 Concept

2011 Audi A3 Concept – Concentrated technical expertise – all in the Audi A3 concept technical study

Audi is set to unveil an attractive technical study – the A3 concept – at the Geneva Motor Show. The four-seat notchback sedan integrates the full breadth of the brand’s technological expertise – from the improved MMI operating system, to the high-tech infotainment system, to the drivetrain. A five-cylinder turbo developing 300 kW (408 hp), a seven-speed S tronic and quattro permanent all-wheel drive ensure thrilling dynamics along with high fuel efficiency.

Design and body
The Audi A3 concept is a four-seat notchback sedan. It measures 4.44 meters (14.57 ft) long and 1.84 meters (6.04 ft) wide, but just 1.39 meters (4.56 ft) high – proportions that underscore its dynamic character.

The design represents the typical Audi language of sporty elegance. The single-frame grille is integrated into the front end, giving it a sculptured look. Its frame is made of carbon-fiber-reinforced plastic (CFRP), and the transversely mounted, three-dimensional aluminum louvers create a visual effect that emphasizes the showcar’s width. The headlights merge with the beveled upper corners of the single-frame, forming a transition that marks the starting point of the prominently accentuated lines of the engine hood.

The headlights represent a new stage of evolution in LED technology, a groundbreaking innovation from Audi. They become broader as they extend outward, and a line underneath them makes them seem to float on air. Above the front spoiler is a full-length air intake, also made of CFRP, framed by a metal clasp. The spoiler features a splitter that raises the downforce on the front wheels.

When viewed from the side, too, the A3 concept is recognizable at first sight as an Audi. Harmonious proportions, taut, muscular surfaces and a low roof dome with fluid lines flowing into a flat, coupé-like C-pillar. The shoulder area transitions elegantly into the tailgate. Characteristic of Audi design, the greenhouse accounts for one-third of the height, while the sheet metal makes up the remaining two-thirds.

Powerfully flared fenders hint at the power of the engine. Two prominently elaborated lines accentuate the flank: the undercut tornado line beneath the window edge and the dynamic line above the sills. The outside mirrors, made of aluminum and CFRP, are perched on the top shoulder, just like on a sports car. The door handles with their brushed-aluminum clasps are recessed flush with the door. When the driver touches them, they power-extend.

The intelligent interplay between surfaces and lines also defines the tail end of the A3 concept. The broad, flat tail lights are sculptured and culminate in a point on the inside, and the tailgate bears an elegant spoiler edge. The rear apron includes a diffuser insert of CFRP and metal, which in turn surrounds the two large tailpipes for the exhaust system.

Ultra-modern components, design methods and joining techniques keep the body weight low. One example of this are the custom tailored blanks (panels of various thicknesses) in the floor area. The doors, engine hood and tailgate are made of aluminum. The extra stiff body provides the basis for the sedan’s precise handling, excellent vibrational comfort and low weight – the Audi A3 concept tips the scales at just 1,540 kilograms (3,395.12 lb).

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Interior
The interior of the showcar is generously proportioned. The long wheelbase measuring 2.63 meters (8.63 ft) – a best-in-class figure in the premium compact segment – gives rear passengers on the two individual seats a pleasing amount of knee room. The front sport seats with prominent side bolsters are slim and elegant.

The cockpit also gives an impression of lightness and airiness. The horizontal lines emphasize its design. The instrument panel draws the driver in – typical of Audi. Defined in three dimensions, the large trim strip is made of solid aluminum and includes control functions. The high-quality sound system in the doors and on the rear shelf has aluminum trim panels. When the audio system is turned on, they extend a few millimeters, thus orchestrating a visual accompaniment to the system’s excellent sound.

On the center console four large, round air vents echoing a jet’s design catch the eye. The air flow is adjusted by pulling and pushing on the center axis of the vents. The control knobs for the automatic air conditioning system are located in the lower section of the center console on a boldly protruding dedicated control panel. Visually, they are reminiscent of airplane turbines.

Located behind the compact, flat-bottomed, three-spoke multifunction steering wheel are two analog dial instruments with black dials and red needles, complemented by additional kidney-shaped displays. Engraved rims made of brushed aluminum underscore their classy look. In between the two large round dials is the large, eight-inch display for the driver information system. The display is user-programmable – the driver can select the content to be displayed from an extensive menu.

The control panel for the MMI multimedia system is located on the center tunnel console. The surface of its large rotary pushbutton includes the touch pad, MMI touch. This new solution, which makes the already exemplary operation even more intuitive, will soon be introduced in series production at Audi. The ultra-thin MMI monitor power-extends out of the instrument panel, another feature taken from the full-size car class.

In terms of infotainment, the Audi A3 concept shows why the brand is leading the competition. A UMTS model provides full access to the Internet, allowing the car to retrieve convenient services from Google. Thanks to the WLAN hotspot, passengers can surf and send e-mail to their hearts’ content. Holders for iPads are installed on the back of the front seat backrests.

A classic notchback sedan, the Audi A3 concept boasts a large luggage compartment with a volume of 410 liters (14.48 cubic ft) and a low loading lip.

Drivetrain
The A3 concept has a five-cylinder engine under the hood that combines the Audi technologies of turbocharging and FSI gasoline direction injection. It develops a hefty 300 kW (408 hp) from a displacement of 2.5 liters. Its peak torque of 500 Nm (368.78 lb-ft) is available over a broad rev range between 1,600 and 5,300 rpm.

The five-cylinder powerplant unleashes a rousing soundscape – its typical sound pattern calls to mind the Audi sound of the 1980s and the huge motorsport successes of that period. Its performance is a complete homage to tradition: The A3 concept catapults from a dead stop to 100 km/h (62.14 mph) in 4.1 seconds, and its electronically governed top speed of 250 km/h (155.34 mph) is merely the official figure.

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In terms of fuel consumption, the four-seater requires just 9.1 liters of fuel per 100 km (25.85 US mpg) and emits 212 grams CO2 per km (341.18 g/mile). A regulated oil pump, the intelligent Audi thermo-management system and a energy recovery system – technologies from the brand’s modular efficiency platform – all contribute to this high efficiency.

A compact seven-speed S tronic serves as the transmission. It comprises two transmission structures, which are operated by two clutches. Gears are alternately shifted by the two clutches – at lightning speed, comfortably, and without any perceptible interruption of traction.

The driver can operate the seven-speed S tronic in one automatic mode and one manual mode, using the paddles on the steering wheel to shift gears manually. Elegant touch control buttons on the center tunnel console are used to select drive positions R, N and D. These are backlit in red when it gets dark. Drive position P is automatically engaged when the electric parking brake is applied. The launch control system manages the sprint from a dead stop, furnishing explosive turbo power with minimal tire slip.

Power is effortlessly transmitted to the road via quattro permanent all-wheel drive. Its centerpiece is an electronically controlled multi-plate clutch at the end of the propeller shaft. When slip occurs at one of the axles, the clutch redirects the majority of the torque input to the wheels with the better grip.

Chassis
Derived from the current RS 3 Sportback, the chassis of the Audi A3 concept is fully capable of handling the power from the drive system at all times. The four-seater masters any type of curve with speed, stability and composure, turning spontaneously into corners going in and providing superior traction going out. Its self-steering response remains essentially neutral all the way up to the lofty handling limits.

The front suspension – a McPherson construction with a separate axle support – has a track measuring a full 1,572 millimeters (61.89 in). To a large extent, its components are made of aluminum. The rack-and-pinion steering is extremely efficient because its electromechanical drive system requires no energy when driving straight ahead.

The four-link rear suspension with its 1,542-millimeter (60.71-in) track is likewise fixed to a subframe. Its control arms made of high-strength steel enable the suspension to absorb longitudinal and lateral forces separately. The shock absorbers and coil springs are mounted separately from each other.

The Audi drive select dynamic handling system gives the driver five modes from which to select the engine characteristics, power steering and the seven-speed S tronic. The modes are comfort, auto, dynamic, individual and efficiency, the last of which is designed for maximum economy.

The imposing light-alloy rims measure 20 inches in diameter. In five twin-spoke design, they are made of CFRP and aluminum. The slender, recessed rims optimize ventilation. The tire format is 245/30 at the front and rear. The front brake disks are gripped by four-piston calipers. The ESP stabilization system has a Sport mode and can be completely deactivated. The parking brake is actuated electromechanically.

SOURCE © Audi USA News




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